A Term Adjunct position is open at the Smith School of Business for an instructor to teach as part of our Master of Management in Artificial Intelligence (MMAI) program. This program is delivered using a HyFlex model, giving students the flexibility to participate either in person or online. Our Toronto classroom is fully equipped to livestream classes and connect remote learners through Zoom, enabling them to engage in discussions, collaborate with classmates, and participate in classroom activities in real time.
The instructor will require knowledge and experience in leveraging technology to support an organization’s marketing initiatives. Understanding data, analytics and the implementation of Artificial Intelligence is required.
Teaching this course includes seven, 4 hour sessions, every Tuesday evening from January 5, 2027 to February 16, 2027 (a total of 28 hours class time). Additional office hours may be held outside of those hours. The successful applicant will be required to teach 100% of one (1) section of MMAI 831 with an anticipated enrollment of approximately 80 students.
Artificial intelligence (AI) and machine learning (ML) are transforming modern marketing. This course explores how AI is used in customer acquisition, engagement, and retention, with applications in personalized marketing, content creation, consumer behavior analysis, lead generation, and sales optimization. Students will gain practical experience with key ML methods, including classification, logistic regression, decision trees, neural networks, support vector machines, and non-parametric models, while applying these techniques through hands-on coding in Python using real-world datasets.
Through case studies and applied projects, students will learn to develop data-driven marketing strategies, make informed decisions in areas such as segmentation, targeting, positioning, forecasting, advertising, and resource allocation, and effectively evaluate and justify their recommendations using appropriate metrics. The course emphasizes the integration of AI-driven insights with human creativity and strategic thinking to create competitive business advantage and stronger customer relationships.
Tuesday, January 5, 2027, 5:30pm to 9:30pm
Tuesday, January 12, 2027, 5:30pm to 9:30pm
Tuesday, January 19, 2027, 5:30pm to 9:30pm
Tuesday, January 26, 2027, 5:30pm to 9:30pm
Tuesday, February 2, 2027, 5:30pm to 9:30pm
Tuesday, February 9, 2027, 5:30pm to 9:30pm
Tuesday, February 16, 2027, 5:30pm to 9:30pm
The salary for a term adjunct teaching one section of a course is $13,856 (excluding vacation pay). This salary is pro-rated based on course credit.
Qualifications include: a Master’s degree or Ph.D., several years of expertise and related professional experience.
*Please list the names and email addresses of your referees on your Interfolio Faculty Search application. Interfolio will send an automated email to your referees and provide them with a link that will allow them to upload their recommendation letters.
Smith School of Business at Queen's University shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status or disability.
