高级内容创意主任(MISS SIXTY)
本科及以上
职位描述
职位描述: 1. 负责品牌全年内容规划,制定年度、季度、月度内容主线,输出完整内容节奏与选题日历,保障品牌内容长期稳定、统一、有质感的对外输出。 2. 主导品牌核心内容创作,包含品牌故事、品牌理念叙事、主题专栏等高质量内容策划与品牌文案撰写,塑造统一的品牌表达体系。 3. 负责社交媒体平台品牌内容营销项目、主题Campaign的整体方案策划、创意构思、内容输出及传播落地,打造具有传播度与话题性的品牌营销内容。 4. 独立统筹品牌线上线下大小型活动的内容策划,完成符合品牌定位的内容产出、项目流程跟进&执行,与零售、电商等销售渠道的对接互通,实现线上线下内容联动传播。 5. 深度挖掘品牌与艺术、时尚、人文、可持续生活等领域的结合点,洞察行业趋势,能快速感知产品共性和热点话题,对产品进行主题包装及内容营销,提升品牌调性与高级感。
职位要求
任职资格: 1. 本科及以上学历,有5年及以上相关品牌市场工作经验,具备良好的英语读写能力,海外留学经验优先,中文、广告、时尚、艺术、市场营销类专业优先,相关内容创意/时尚类文案策划工作经验优先。 2. 热爱时尚,了解各大时尚品牌及资讯,具备一定的互联网敏感度,能快速捕捉热点话题,熟悉各新媒体平台玩法。 3. 具备优秀内容策划、文案撰写能力及时尚敏锐度,文字功底扎实,擅长品牌化、质感化内容表达,可独立产出逻辑完整、风格统一、感染力强的优质品牌内容。 4. 熟悉品牌运作流程,可独立负责品牌内容项目从统筹、执行落地到复盘的全流程工作,具有一定的时尚度、数据分析能力和消费者洞察能力。 5. 工作主动负责、执行力强,具备较好抗压能力和团队合作意识。
投递

Trendy International Group was established in 1999. It's an innovative fashion and lifestyle retail corporation that renowned for its perfect union of art and business. By now, it has 9 brands which include 5 domestic brands: ochirly (ladies fashion brand), Five Plus (ladies fashion brand), Coven Garden (ladies fashion brand), TRENDIANO (men's Fashion brand) and ochirly kids(Kid's wear). Moreover, Trendy International Group has acquired the global MISS SIXTY, ENERGIE and Killah for Asia Region. Since the Greater China Region partnership was established with 10 Corso Como, a luxury lifestyle concept store, Trendy International group expand its business from a fashion group to a fashion and lifestyle group.
When Trendy International Group had laid a solid foundation of business in China, it proactively furthered its path to international retail Corporation since 2011. Trendy international Group was invested by L Capital Asia (the investment arm of LVMH) to build on its fashion leadership in domestic market, regionally and globally. It received a great attention in the industry and it also expedited the internationalization process of Trendy International Group. After Trendy International Group took over the entire Asian business of Italian fashion group Sixty in 2012, 10 Corso Como is partnering with Trendy International Group, embarking on its first venture into the world's second largest luxury market, Greater China, 10 Corso Como will bring Chinese consumers skillfully edited choices to inspire and provoke curiosity. A consistent flow of new designers, artists and writers will be brought to the public's attention, offering fresh ideas on a sophisticated lifestyle. Trendy International group has planned to bring more exciting news in the near future about launching other innovative projects to consumers.