WeRide

Middle East PR Specialist

WeRide  •  Dubai, AE (Onsite)  •  1 month ago
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Job Description

WeRide is a smart mobility start-up whose mission is to transform mobility with autonomous driving. We are committed to build better transportation experience that’s safe, efficient, affordable and joyful. We have an elite team of entrepreneurs and technologists who share the same passion and pursue continuous excellence in their work.   

Key Responsibilities:

  • Public Relations:
  • Develop and execute MENA PR strategies to enhance brand awareness and reputation
  • Build and maintain relationships with local media, influencers, and key stakeholders
  • Craft compelling press releases, speeches, and other communication materials tailored for diverse audiences
  • Manage MENA media outreach, press conferences, and interview opportunities
  • Monitor and respond to MENA media coverage to manage brand reputation

  • Crisis Communication:
  • Develop and implement crisis communication strategies to mitigate risks to the brand's reputation
  • Lead communications during critical events, ensuring clear and effective messaging

Qualifications:

  • Bachelor’s degree in Public Relations, Marketing, Communications, or a related field; Master’s degree preferred
  • 5+ years of experience in international PR, marketing, or communications roles, with a focus on global markets
  • Proven track record of developing and executing successful MENA PR, marketing campaigns and digital marketing
  • Strong network of international media contacts and knowledge of MENA media landscapes
  • Native English speaker with excellent written and verbal communication skills; proficiency in Arabic is a plus
  • Experience working in a multicultural environment with excellent interpersonal skills
  • Strong analytical and strategic thinking skills with a problem-solving and result-driven style
  • Ability to thrive in a fast-paced, dynamic and sometimes stressed environment
More about WeRide:Website: https://www.weride.ai/Youtube: https://www.youtube.com/@WeRideAILinkedIn: https://www.linkedin.com/company/werideaiTwitter: https://twitter.com/weride_ai
WeRide

About WeRide

Established in 2017, WeRide (NASDAQ: WRD) is a leading global commercial-stage company that develops autonomous driving technologies from Level 2 to Level 4. WeRide is the only tech company in the world with products holding permits in seven countries: China, the US, the UAE, Singapore, France, Saudi Arabia, and Belgium, conducting testing or operations in over 30 cities across 11 countries. WeRide has operated an autonomous vehicle fleet for more than 2,200 days. On October 25, 2024, WeRide was officially listed on the Nasdaq Global Select Market under the ticker symbol "WRD", and became the world's first publicly listed universal autonomous driving company and the first publicly listed Robotaxi company.

WeRide aims to develop safe and reliable driverless solutions to make mobility and transportation safer, more affordable, and accessible. As the pioneer in autonomous driving technologies and applications, WeRide has developed a comprehensive portfolio, including Robotaxi, Robobus, Robovan, Robosweeper, and advanced driver-assistance system (ADAS), with application scenarios spanning smart mobility, smart logistics, and smart sanitation.

With a rich experience in autonomous driving R&D, commercialization, and operation, WeRide has formed partnerships with renowned global OEMs and Tier1s including Renault-Nissan-Mitsubishi Alliance, Yutong Group, GAC Group, BOSCH, etc.

WeRide has received numerous accolades, including being included in Fortune's 2025 Change the World and 2025 Future 50 lists.

Industry
IT & Software
Company Size
201-500 employees
Headquarters
San Jose, California
Year Founded
2017
Website
weride.ai
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