Job Description

This is a fixed-term contract role for JHB or CPT

The Mid-Weight Influencer Strategist is responsible for translating brand and business objectives into effective influencer strategies that drive cultural relevance, engagement, and measurable impact.

They sit at the intersection of strategy, creators, and performance, ensuring influencer activity is not isolated but integrated into broader social and marketing ecosystems.

Key responsibilities:

1. Strategic Development

• Develop influencer strategies aligned to campaign and always-on objectives
• Define the role of creators within the broader social and digital ecosystem
• Identify platform-first opportunities (TikTok, Instagram, YouTube, etc.)
• Translate cultural insights into creator-led ideas and formats
• Build creator frameworks (tiers, roles, content cadence, flighting)

2. Creator & Culture Intelligence

• Leverage tools (e.g. Brandwatch, Meltwater, CreatorIQ, platform insights) to identify:
  • Emerging creators
  • Cultural trends
  • Audience behaviours
• Map creator ecosystems by category, audience, and influence type
• Recommend right-fit creators based on strategy, not just reach

3. Campaign & Always-On Planning

• Design full-funnel influencer approaches (awareness → engagement → conversion where relevant)
• Define content territories and formats for creators
• Build campaign structures including:
  • Creator mix (nano, micro, macro)
  • Content outputs
  • Phasing and timing

4. Measurement & Performance

• Define KPIs and success frameworks aligned to objectives:
  • Awareness (reach, views, VTR)
  • Engagement (ER, saves, shares)
  • Consideration (clicks, traffic)
• Analyse performance and generate actionable insights
• Optimise creator selection and content based on results

5. Collaboration & Integration

• Work closely with:
  • Social strategists
  • Paid media teams
  • Creative teams
  • Account management
• Ensure influencer work is integrated into Total Social campaigns
• Support in client presentations and strategic sell-in

Key Outputs

• Influencer strategy decks (campaign + always-on)
• Creator shortlists and rationale
• Content frameworks and briefing guidelines
• Performance reports with insights and recommendations
• Trend and culture reports

Required Experience

• 3–5 years in influencer marketing, social strategy, or digital strategy
• Proven experience working with creators across platforms
• Strong understanding of South African creator landscape
• Experience using social listening and analytics tools

Core Skills

Strategic Thinking

• Ability to connect business objectives → creator strategy → content execution

Cultural Intelligence

• Deep understanding of internet culture, trends, and platform behaviours

Analytical Ability

• Comfortable with data, reporting, and extracting insights

Communication

• Strong storytelling and presentation skills
• Ability to simplify complexity for clients

Collaboration

• Works effectively across teams in fast-paced environments

Success Looks Like

• Influencer strategies that are platform-native and culturally relevant
• Creator work that drives measurable business outcomes
• Strong, trusted relationships with internal teams and clients
• Consistent delivery of high-quality, insight-led work

Location:

Sandton

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)