Job Description

Role: Mid-Copywriter

Location: Durban, South Africa

About the role:

The Copywriter will need to develop compelling, engaging, and brand-aligned content across a variety of marketing and communication channels. They should be experts in storytelling and writing for a digital audience. As a Copywriter, you'll work closely with designers, strategists, and client teams to produce content across a wide range of formats and platforms. You'll take briefs from ambiguous to articulate, translating complex ideas into copy that serves both the audience and the brand. This is a mid-level role for someone who works with confidence and independence, brings creative rigour to every project, and thrives in a collaborative studio environment.

What you will be doing:

• Write clear, persuasive, and brand-aligned copy across digital and print, including websites, blogs, social media, email campaigns, advertising, brochures, and presentations.
• Interpret client and creative briefs and develop copy solutions that meet brand, campaign, and audience objectives.
• Collaborate with designers, strategists, and client stakeholders to develop integrated campaigns from ideation through to delivery.
• Ensure all content is consistent with the client's brand voice, tone, and messaging guidelines across every channel.
• Edit, proofread, and refine copy to uphold accuracy, quality, and brand consistency.
• Contribute ideas and creative thinking during briefings, brainstorms, and campaign development sessions.
• Apply SEO best practices where relevant to improve content visibility and performance.
• Present copy concepts and rationale clearly to internal teams and client stakeholders.
• Manage multiple projects simultaneously, maintaining quality and meeting agreed deadlines.
• Handle client and internal information with discretion and professionalism at all times.

What you need to be great in this role:

• A strong portfolio demonstrating range across digital and print copywriting, ideally including social, email, web, and advertising formats.
• 4+ years writing in a creative environment
• Proven ability to translate complex or diverse source material into content that engages and resonates with target audiences.
• Solid understanding of digital channels and the creative requirements of each.
• Excellent writing, editing, and proofreading skills with a sharp eye for detail and consistency.
• Experience working independently from briefs, as well as collaborating within a wider creative team.
• Ability to manage multiple projects in a busy studio environment without compromising quality or deadlines.
• Confidence presenting copy and creative rationale to client and internal stakeholders.
• Proficiency with Gen AI tools relevant to copywriting to support output quality and efficiency.
• Experience building personal AI-assisted workflows to improve research, ideation, or drafting.
• Agentic approach to creative problem-solving, being able to break down complex briefs into manageable steps and deliver with focus.
• Ability to critically evaluate AI-generated content and apply editorial judgement to ensure brand and quality standards are upheld.

Req ID: 18422

#LI-AB1 #LI-MidSenior #LI-Hybrid