Job Description

The Partner GTM Manager translates partnership strategy into measurable pipeline impact through joint marketing, demand generation, events, and partner communications. This role aligns with the Partner Leader to integrate partnership priorities into the Partner Business Plan and coordinates execution with internal GTM and Marketing teams. Responsibilities include serving as the primary marketing point-of-contact for partners and partner communities, planning and executing partner-facing and customer-facing campaigns, managing Partner Marketing Development Funds (MDF) and budgets, and developing win evidence such as win wires, references, and case studies. The Partner GTM Manager tracks performance from MQL through opportunity creation, measures campaign ROI, and delivers consistent partner nurture communications to support field execution and partner adoption.

Job Duties:

• Aligns with Partner Leader on partnership strategy and integrates priorities into the Partner Business Plan and execution cadence
• Integrates with GTM and internal Marketing teams to plan joint campaigns, content, and event strategies
• Serves as a primary point-of-contact for partner marketing stakeholders and partner communities, including third-party organizations associated with primary partners
• Plans and executes marketing and demand generation activities including webinars, in-person events, conferences, customer-facing campaigns, and partner-facing campaigns
• Manages MDF investments tied to in-market activities and tracks MDF utilization and ROI against agreed objectives
• Aligns partner, practice, and GTM budgets to support event and conference execution plans and forecasting
• Creates win wires and maintains processes for win evidence collection, approvals, and distribution
• Recommends wins for promotion to formal case studies and coordinates case study development with internal stakeholders
• Maintains partner reference catalog and ensures reference readiness, accuracy, and access processes
• Produces partner nurture communications including newsletters, updates, and campaign streams, and enables Partner Field Managers with partner-ready messaging
• Supports event-related partner nurturing and follow-up motions with Partner Field Managers
• Tracks attribution from MQL to SQL to opportunity, and reports campaign performance, conversion, and ROI to stakeholders
• Other duties as required.

Supervisory Responsibilities:

• N/A

Qualifications, Knowledge, Skills, and Abilities:

Education:

• Bachelor’s degree, required

Experience:

• Five (5) years of partner marketing, alliance marketing, or B2B demand generation experience, required
• Three (3) years of experience managing budgets, MDF, or co-marketing investment plans, required
• Experience supporting technology partners, ISVs, or partner ecosystems, preferred
• Experience building win evidence programs (win wires, references, case studies), preferred
• Experience tracking funnel attribution (MQL, SQL, opportunity) and campaign ROI, preferred

Software:

• Proficiency in CRM platforms (e.g., Dynamics), required
• Proficiency in Microsoft Office Suite, required
• Marketing & Creative platforms, preferred

Languages:

• N/A

Other Knowledge, Skills, & Abilities:

• Ability to build and execute GTM plans with measurable funnel and pipeline outcomes
• Ability to manage MDF governance, approvals, and performance reporting with audit-ready documentation
• Ability to create partner-ready messaging, campaign briefs, and execution playbooks
• Ability to coordinate cross-functional stakeholders across partner leadership, marketing, GTM, field teams, and operations
• Ability to develop executive-ready performance updates with clear KPI definitions and assumptions
• Strong event strategy and operational execution skills for webinars, field events, and conferences
• Strong vendor management skills for agencies, event vendors, and content production partners
• Strong attention to detail with consistent follow-through on timelines, dependencies, and approvals

Keywords: Partner GTM Manager, partner go-to-market, alliance marketing, partner marketing, co-marketing, joint campaigns, integrated marketing, demand generation, pipeline generation, MQL, SQL, opportunity attribution, campaign ROI, funnel analytics, marketing operations, partner communications, partner nurture, GTM strategy, partner business plan, ISV partners, technology partners, partner ecosystems, webinars, virtual events, in-person events, conferences, event marketing, account-based marketing, ABM, case studies, win wires, win evidence, customer references, reference catalog, MDF, marketing development funds, , co-op funds

Individual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.

National Range: $120,000 - $150,000

Maryland Range: $120,000 - $150,000

NYC/Long Island/Westchester Range: $120,000 - $150,000

Join us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.

At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.

BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.

We are committed to delivering exceptional experiences to middle market leaders by sharing insight-driven perspectives, helping companies take business as usual to better than usual. With industry knowledge and experience, a breadth and depth of resources, and unwavering commitment to quality, we pride ourselves on:

• Welcoming diverse perspectives and understanding the experience of our professionals and clients
• Empowering team members to explore their full potential
• Our talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunities
• Celebrating ingenuity and innovation to transform our business and help our clients transform theirs
• Focus on resilience and sustainability to positively impact our people, clients, and communities
• BDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more!

*Benefits may be subject to eligibility requirements.

Equal Opportunity Employer, including disability/vets

Click here to find out more!