Job Description

The MICE Sales Manager is responsible for driving revenue growth through Meetings, Incentives, Conferences, and Exhibitions (MICE) segments. The role focuses on developing strategic relationships, generating new business, managing key accounts, and maximizing hotel revenue in line with IHG brand standards and commercial strategies

A little taste of your day-to-day

Every day is different, but you’ll mostly be:

1. Business Development

• Identify, target, and secure new MICE accounts locally and internationally.
• Develop and execute a MICE sales action plan aligned with the hotel’s commercial strategy.
• Conduct sales calls, site inspections, and client presentations.
• Participate in trade shows, roadshows, and networking events to promote the hotel.

2. Revenue Generation & Target Achievement

• Achieve monthly and annual MICE revenue targets (rooms, banquet, and ancillary revenue).
• Negotiate contracts and pricing within approved guidelines.
• Maximize conversion rates from inquiry to confirmed business.
• Upsell additional services including F&B, AV, branding, and accommodation packages.

3. Account Management

• Build strong relationships with event planners, corporates, PCOs (Professional Conference Organizers), and DMCs.
• Maintain regular follow-up with existing and potential clients.
• Conduct post-event evaluations to ensure client satisfaction and repeat business.

4. Coordination & Event Execution

• Collaborate with Operations, Banquet, and Events teams to ensure seamless event delivery.
• Ensure accurate and timely handover of confirmed business to the Events team.
• Monitor event details to ensure compliance with brand standards.

5. Reporting & Market Intelligence

• Maintain updated client database and sales activity reports.
• Monitor competitors’ MICE strategies and market trends.
• Provide weekly/monthly sales forecasts and pipeline updates.
• Utilize IHG systems (Delphi/Fidelio/Salesforce if applicable) efficiently.

What we need from you

• Bachelor’s Degree in Hospitality Management, Business Administration, or related field.
• Minimum 3–5 years’ experience in hotel sales, preferably MICE segment.
• Experience within international hotel chains preferred.
• Strong negotiation and presentation skills.
• Excellent command of English (additional languages are a plus).
• Strong network within corporate and event planning industry

Competencies

• Commercially driven & target-oriented
• Strong relationship builder
• Strategic thinking
• Excellent communication skills
• Detail-oriented & organized
• Problem-solving mindset
• Ability to work under pressure

What you can expect from us

We give our people everything they need to succeed. From a competitive salary that rewards all your hard work to a wide range of benefits designed to help you live your best work life – including a full uniform, impressive room discounts and some of the best training in the business.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

IHG gives every member of the team the room they need to belong, grow and make a difference in a collaborative environment. We know that to work well, we need to feel well – both inside and outside of work – and through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace.

So, join us and you’ll become part of our ever-growing global family.