Job Description

About Us:

Serving one million patients and their families annually. Advancing medical knowledge, technologies and practices. Developing and educating the next generation of exceptional health care professionals.

With more than 100 locations in hospital-based clinics, outpatient health and specialty care centers, we provide the most advanced medicine and thoughtful, patient-centric care to the greater metro-Detroit community.

Job Summary:

This role will support the creation and implementation of marketing strategies and provide administrative support to the Wayne Mobile Health Unit (WMHU) team members following established Departmental policies and procedures.

Wayne Health is a non-profit, multi-specialty academic group practice with nearly 400 dedicated physicians and advanced practice providers in 50 medical specialties offering a full spectrum of care, from birth to end-of-life, for individuals and families throughout southeastern Michigan.

Job Description:

Essential Duties and Responsibilities:

Business to Business

• Leads business partner outreach and engagement for WMHU to discuss partnerships for on-site mobile unit deployment for employee annual wellness events and ongoing support for health management
• Acts as the point person for WMHU business to business connections and marketing initiatives.
• Responsible for working with WMHU leadership and WH Legal team to develop Service Agreements for business events
• Meets regularly with businesses to develop marketing strategies, discuss areas of opportunity to expand services and proactively troubleshoots issues

Patient Engagement

• Acts as the point person for preparing marketing strategies to increase patient awareness and engagement
• Conducts patient interviews to gain valuable feedback regarding experiences, current and future services

Marketing

• Participate in planning meetings to understand the target audience and services offered.
• Perform photography and videography tasks at key WMHU events
• Creates, edits, and produces digital (website, social media, email) and printed marketing materials that are consistent with the Wayne Health and WSU marketing guidelines
• Manages internal and external marketing materials to ensure brand guidelines are followed
• Writes content and develops digital videos and printed marketing materials for WMHU initiatives
• Utilizes analytics to improve healthcare quality and marketing effectiveness
• Assist with public relations and marketing campaigns following WMHU and WSU marketing guidelines
• Promotes and distributes WMHU’s content via relevant sites (LinkedIn, local business blogs and various social media sites)
• Monitors social media posts daily and provides feedback
• Prepares marketing bins and special event staging for WMHU events
• Obtains signed photographic and videography release forms for individuals participating in digital outreach
• Assists with special WMHU projects

Conferences/Special WMHU Events

• Manages WMHU attendance at conferences
• Coordinates locations for WMHU setup, designs and produces marketing materials and distributes at conferences

Administrative

• Responsible for independently leading the design, development, and execution of comprehensive change in outreach, scheduling, and deployment strategies across the Mobile Unit
• Serves as the primary point of contact for incoming calls to the main WMHU phone line, responding to inquiries and directing callers to the appropriate departments or personnel
• Works with WSU/WH Grant Liaison to incorporate project requirements with overall WMHU vision and goals
• Coordinates meetings with local and state leaders in partnering WMHU’s vision with the goals and needs of the community
• Coordinates meetings, planning sessions, and event strategies with Principal Investigators for all grant-related activities conducted at mobile unit events
• Assists WMHU administrative team with event scheduling for both grant and corporate events.
• Responsible for WMHU Web Calendar Updates and Maintenance
• Assists with managing all WMHU website & event requests
• Coordinates and attends community leadership workgroups and meetings
• Participates in multiple memberships in local community & business focused organizations
• Responsible for providing support to the WMHU Administrative Team
• Responsible for performing review and analysis of special projects and reports out to leadership
• Other duties as assigned

Education, Licensure/Certification, and Training:

• High School Diploma and 5+ years of relevant experience
• Bachelor’s Degree in Marketing or related field preferred
• 2+ years of project management experience preferred

Skills and Abilities Required:

• Ability to communicate effectively, both verbally and in writing
• Interpersonal skills necessary to establish and maintain productive working relationships with physicians, patients and their families and other internal and external stakeholders
• Ability to work independently
• Must have reliable transportation

Safety Requirements/Working Conditions/Schedules:

• Compliance with Department Health and Safety policies and procedures.
• 40 hour work week, hours and days to be determined by the business needs of the department. Additional hours may be required.

Wayne Health is an EEO/AA/Veteran/Disability Employer