Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.
At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.
Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.
The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.
The Manager, Strategic Communications & AI Reputation Intelligence leads Hershey's enterprise capability for understanding and shaping how artificial intelligence systems represent the company, its brands, and its people. This role establishes and scales the AI Reputation & Communications Center of Excellence, transforming fragmented monitoring and response efforts into a strategic, measurable, and proactive capability.
The role translates signals from large language models, search, social listening, stakeholder research, and competitive intelligence into actionable communications strategies that strengthen reputation, improve narrative accuracy, and increase visibility across AI-driven platforms. Working across Corporate Communications, Brand, Consumer Connections, Legal, Investor Relations, Insights, and Information Services, this leader aligns stakeholders around shared priorities, governance, and measurable business outcomes.
Develop and execute the vision, roadmap, governance model, and objectives for the AI Reputation & Communications Center of Excellence. Align priorities with enterprise strategy, brand growth goals, reputation priorities, and key business moments.
Lead ongoing monitoring and analysis of how AI platforms represent Hershey, its brands, and its people. Identify reputation risks, misinformation, gaps, biases, and emerging opportunities, translating findings into actionable communication strategies.
Partner with Corporate Communications, Brand, Legal, Consumer Connections, Investor Relations, Insights, agencies, and other stakeholders to establish shared objectives, messaging frameworks, decision-making processes, and governance standards.
Collaborate with digital and technology teams to strengthen structured content, metadata, source-of-truth assets, and discoverability practices that improve AI visibility, citation quality, and content accessibility.
Define and track performance metrics including AI share of voice, narrative alignment, sentiment, citation quality, accuracy, and competitive positioning. Evaluate communications technologies and AI tools, guiding investment decisions while building AI literacy through training, coaching, and best practices.
5+ years of experience in communications, reputation management, corporate affairs, public relations, digital communications, or related fields, including experience leading cross-functional initiatives. Experience with AI, LLMs, search analytics, reputation monitoring, social listening, or digital intelligence strongly preferred. Experience managing agencies, vendors, or direct reports is preferred.
Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Business, or a related field preferred.
At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
Benefits may vary based on role, location, and eligibility.
The anticipated base salary range for this role is $107,920 to $134,900 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products.
The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S.
For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.
