Job Description

Vantive is a vital organ therapy company on a mission to extend lives and expand possibilities for patients and care teams everywhere. For 70 years, our team has driven meaningful innovations in kidney care. As we build on our legacy, we are deepening our commitment to elevating the dialysis experience through digital solutions and advanced services, while looking beyond kidney care and investing in transforming vital organ therapies. Greater flexibility and efficiency in therapy administration for care teams, and longer, fuller lives for patients— that is what Vantive aspires to deliver.

We believe Vantive will not only build our leadership in the kidney care space, it will also offer meaningful work to those who join us. At Vantive, you will become part of a community of people who are focused, courageous and don’t settle for the mediocre. Each of us is driven to help improve patients’ lives worldwide. Join us in advancing our mission to extend lives and expand possibilities.

Responsible for raising PD therapy adoption among the healthcare providers, patients, and caregivers through integrated online and offline channels; developing and executing data-driven product and marketing strategies; leveraging digital/AI tools to enhance campaign effectiveness and influence favorable policy development.

Essential Duties and Responsibilities:

• Develop and execute assigned peritoneal dialysis brand strategy, tactics, and go-to-market plans aligned with business objectives
• Initiate and drive integrated online/offline programs for patient acquisition, retention, and patient association management
• Lead the patient website and digital channel strategy, including setup, implementation, and rigorous performance tracking against defined KPIs
• Support therapy awareness programs for healthcare professionals through multimedia, educational videos, and digital content
• Apply AI-enabled tools to maximize campaign efficiency
• Leverage data analytics and digital dashboards to continuously track campaign performance against KPIs, monitor market trends, and translate insights into timely actions and optimized decisions
• Drive strong, results-oriented execution of plans with disciplined follow-through, proactively tracking milestones and progress to ensure on-time, on-target delivery

Qualifications:

• Proven experience in product management
• Proven experience in interactive strategy and patient campaign execution.
• Proficiency in CRM (customer relationship management) platforms and digital marketing tools
• Strong execution capability with demonstrated, hands-on project management skills—particularly proven ability to track and manage milestones, timelines, and KPIs—to ensure disciplined follow-through and reliable delivery of results
• Good communication & presentation skills
• Familiarity with digital marketing channels and data analytics tools
• Hands-on experience or strong interest in applying AI tools to enhance marketing effectiveness and patient engagement

Education and/or Experience:

• Bachelor's degree required; master's degree preferred with at least three years’ experience in healthcare or consumer industry with hands-on experience in managing product and patient-related campaigns

Reasonable Accommodation

Vantive is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information. Form Link

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