The Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first‑party and third‑party services.

The SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs.

Job Requirements

Strategy & Planning

• Jointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.
• Align all marketing activities to the joint business plan with the yyperscalers for first‑party and third‑party services.
• Determine budget allocation and investment prioritization across demand generation, partner‑led initiatives, and ecosystem activities.
• Marketing partnership development to open up new co-marketing opportunities with the partners.

Stakeholder & Relationship Leadership

• Serve as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.
• Represent NetApp Marketing in all executive, senior executive, and operating‑level Cloud business reviews.
• Provide strategic guidance and support to NetApp corporate, field, and partner marketing teams.
• Manage ongoing communications and maintain regular operating cadences with cross‑functional stakeholders.

Team Leadership & Management

• Eventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles.
• Own team priorities, deliverables, success metrics, hiring recommendations, and professional development.
• Manage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment.

Program Governance & Executive Reporting

• Report on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs.
• Support the Director of Hyperscaler Marketing with executive briefings and performance dashboards.
• Ensure all partner programs meet contractual requirements and deliver measurable ROI.

Cross‑Functional Collaboration

Work closely with:

• Hyperscaler Partner Marketing, Partnership Development, and Product Group
• Marketing centers of excellence (digital, events, paid media, content, MRA)
• NetApp sales, alliance, and field marketing teams
• Operations and finance teams for budget, tracking, and compliance

And collaborate to:

• Execute co-marketing programs
• Optimize campaign performance
• Track KPIs and report impact
• Influence internal and external stakeholders to advance hyperscaler strategy

Key Performance Indicators

NetApp KPIs

• Marketing-sourced and influenced pipeline/revenue across 1P and 3P services
• MQL & SQL creation and opportunity progression
• Amount of MDF received from the partners
• Engagement contribution from marketing investments (MDF + NetApp budget)
• Hyperscaler seller engagement and activation
• Program execution quality (on time, on budget, fully tracked)
• Marketing contribution to revenue across Cloud services

Deliverables

• Annual and quarterly marketing plan
• Budget and investment plan
• KPI dashboards and executive reporting
• Seller and partner engagement plans
• Program performance and ROI reporting
• Marketing calendar and stakeholder communications
• Cross-functional alignment frameworks (Cloud sales, CSA/CSM, product teams)

Skills & Competencies

• Deep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics
• Strategic marketing expertise and strong business acumen
• Exceptional communication, organization, and collaboration skills
• Ability to influence across a diverse, global organization at multiple levels
• Strong relationship management and expectation‑setting abilities
• Analytical mindset—ability to measure, test, iterate, and optimize
• Ability to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace)
• Bias for action and ability to operate autonomously while managing cross‑functional stakeholders

Who They'll Work With

Internal:

• Hyperscaler Sales Ops
• Hyperscaler Specialists / CSAs / CSM leadership
• 1P/3P Product Management
• Field & Geo Marketing
• ACMS, CMS, SEM teammates
• CoEs (Digital, Content, Paid, Events)
• Finance, Ops

External:

• Hyperscaler partner and GTM teams
• Marketplace, Partner, and Sales organizations
• Vendors/Agencies

How They Work With Stakeholders

• Coordinate marketing activities end‑to‑end
• Engage CoEs for execution excellence
• Communicate progress and insights to all levels of NetApp and partner stakeholders
• Influence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams
• Serve as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance

Business Objectives

• Drive growth of NetApp’s Hyperscaler 1P and 3P cloud services
• Accelerate pipeline and expand customer opportunity creation
• Strengthen our strategic Cloud partnerships
• Increase Cloud seller and partner engagement with NetApp solutions
• Improve marketing ROI through measurable, data‑driven programs

Education

• Typically requires a minimum of 5 years of related experience.
• People management experience typically requires a minimum of 3 years of related experience