Job Description
About the Role
As a Meta and Google Ads Specialist, you will be responsible for executing and optimizing paid media campaigns across multiple digital platforms. You’ll work closely with the marketing and creative teams to ensure campaigns are launched with precision and perform efficiently. The ideal candidate is analytical, detail-oriented, and confident in using tools like Google Ads, Meta Ads Manager, Google Analytics (GA4), and SEMrush
Job Responsibilities:
- Plan, launch, and manage paid advertising campaigns on Google (Search, Display, YouTube) and Meta (Facebook/Instagram)
- Conduct keyword research and audience targeting to support campaign strategy
- Set up tracking pixels, conversion events, and troubleshoot tracking issues using tools like Google Tag Manager
- Monitor and optimize campaign performance to improve ROI and reduce cost per acquisition (CPA)
- Analyze data using GA4 and provide actionable insights and regular reports
- Collaborate with the creative team to align ad copy and creatives with campaign goals
- Manage product feeds for Google Merchant Center and Facebook Catalog
- Stay up to date with platform changes and digital advertising best practices
Requirements
- 2+ years of experience in media buying or digital performance marketing
- Proven experience with Meta Ads Manager and Google Ads (Search, YouTube, Display)
- Strong understanding of Google Analytics (GA4), conversion tracking, and reporting
- Experience with Google Tag Manager, Facebook Pixel, and Google Ads conversion tags
- Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
- Ability to work independently, manage budgets, and optimize toward performance goals
- Excellent communication, problem-solving, and analytical skills
- Experience with e-commerce and product feed management (Google Merchant Center, Facebook Catalog)
Benefits
What we offer:
- Opportunities for growth and advancement
- Competitive compensation package
Work Hours:
- Part-time to Full-time, PST business hours, Remote
