This is a remote position.
Our client is looking for a strategic and data-driven
Meta Ads Specialist
to own and elevate their flagship advertising product. The company is a leader in the legal marketing space, having been recognized with multiple industry awards for innovation and client growth over the past several years.
Responsibilities
Develop and own the complete Meta Ads product, including defining its strategy, structure, and operational playbook.
Build, manage, and optimize both static and video campaigns to maximize visibility, engagement, and return on investment.
Scale advertising efforts effectively, managing a diverse portfolio of clients from small-budget local firms to high-spend competitive metro firms.
Collaborate closely with the Sales and Marketing departments to educate on product value, support client pitches, and aid in retention efforts.
Take charge of performance reporting, maintain detailed dashboards, and drive continuous innovation to keep the advertising product competitive.
Verifiable experience managing high-budget Meta ad accounts, with a portfolio demonstrating management of at least $100,000 per month in ad spend.
A proven track record of building, refining, or scaling a Meta Ads product or service line.
Excellent communication skills for effective collaboration with internal teams and direct consultation with their law firm clients.
Qualifications
Expertise in Meta Ads Manager, including advanced targeting, creative A/B testing, and budget optimization.
Strong analytical skills with proficiency in tracking KPIs and using data to inform campaign decisions.
Ability to balance long-term strategic planning with hands-on, daily execution.
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