Job Purposes

Lead the merchandise strategy for our multi-brand concept stores, including Comma And (Fashion & Lifestyle) and Hug Craft (Modern Thai Craft)

This role is responsible for driving sales and profitability through strategic buying, assortment planning, brand sourcing, and category management. The successful candidate will identify emerging trends, source exciting local and international brands, and curate a compelling product mix that delivers an exceptional customer experience while achieving business objectives.

Key Roles and Responsibilities

CPN Retail Concept Stores:

1. Comma and Store

2. Hug Craft Store

Responsibilities:

• Develop and execute merchandising strategies to achieve sales targets and maximize profitability

• Work closely with designers and retail operations teams to ensure timely product development and delivery

• Tracking sale performance daily, weekly or monthly to achieve sale target.

• Plan and execute product displays and promotions to enhance product visibility and drive customer engagement

• Planning, researching and selecting products for stores, and ensuring that the products variety attract customers to drive profits

• Stay up to date with industry trends, consumer behavior, and emerging technologies to continuously improve merchandising strategies and drive innovation

• Manage relationship with supplier to ensure products quality, and ensuring that the products deliver on time

Qualifications

• Bachelor’s degree in Marketing, Economics or related fields

• Minimum 4-6 years experience in Merchandiser, Buyer with Product Development background

• Proven experience in fashion retail merchandising , preferably in product development

• Good knowledge of materials, garment production processes and product techniques

• Strong analytical skill for analyzing market data, forecasting demand, and making data-driven decisions

• Excellent negotiation, problem-solving and communication skills

Skills

Additional Information