At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation.
We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style.
The Merchandising Director of Lifestyle will direct all aspects of regional merchandising for the lifestyle product category in the North American region including line adoption for the region; assortment planning by channel; providing channel and category specific consumer insights at all milestone meetings; represent the sales and market POV in the product creation process. Work with Marketing on catalog creation and Go to Market execution.
Primary Duties:
Work with the North American region toidentifyassortment oflifestyleproducts, to order sales samples andassistin the creation ofinitialchannel-based forecasts
Leadsthe creation of channel-based collections and segmentation strategies with a particular focus on theTier 2 Athletic Specialtychannel as well asTier 0/1 Independentsand department stores that selllifestyleproducts.
Represent the POV of the sales teams in product milestone meetings byconsolidatingand providing feedback on behalf of the NA region. Support them in creating initial projections.
Develop a global network of stakeholders, includingbuyers, retailers andsales-peoplethat arecommunicated withregularly to inform, educate, and gather insights to helpidentifyopportunities.Act astheexpert on the competition in the market.
Lead pre-lining process with key accounts
Supportsellin,consolidatefeedback and report back to the product management team,identifySMU opportunities.
Performsduties consistent with the Company’s AAP/EEO goals and policies.
Performsother duties as required/assigned bymanager
Knowledge, Skills and Abilities Required:
Bachelor's degree required/MBA preferred or equivalent work experience.
10+ years’ experience inlifestylefootwearretail,salesor merchandising
Proven leadership skills with at least6years’ experience at themanagerlevel.
Proven working knowledge oftheathleticspecialty(mall), independent lifestyleand sporting goodsindustry, including technology and productassortments, materials,trendsand the overall marketplace.
Extensive productknowledgeandunderstanding ofregionalmarkets and competitors.
Strong business acumen,merchandisingand analyticalskillsets
Exceptional follow-through skills and attention to detail.
Outstanding communication skills arerequired, including the ability to manage strong and effective cross functional relationships within the organization.
Proficientin retail math.
Working Conditions:
Remote working conditions. Some travel may be required.
#LI-KD
Wolverine World Wide, Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision to Make. Every Day. Better. Founded in 1883, the Company builds and grows iconic brands including Merrell®, Saucony®, Wolverine®, Sweaty Betty®, Chaco®, Hush Puppies®, Stride Rite®, HYTEST®, and Bates®, along with footwear licenses for Cat® and Harley-Davidson® Headquartered in Rockford, Michigan, the Company’s products are sold in approximately 170 countries and territories worldwide. For more information, visit www.wolverineworldwide.com
In 2025, the Company was recognized by Footwear News as Company of the Year, by Forbes as one of America’s Dream Employers, America’s Best Employers for Women, and America’s Best Employers for Company Culture, and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.
Wolverine Worldwide is a Certified™ Great Place To Work®.
Salary Minimum
$152,000.00
Salary Maximum
$199,500.00
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide, Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates, customers, and suppliers regardless of race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other legally protected characteristic.
Few companies can say they have the world at their feet, both literally and figuratively. As a global marketer of branded footwear, apparel, and accessories, this apt saying not only speaks to our focus of building great brands and making amazing products, but also to the bright future before us.
With a 142-year history and a global footprint spanning approximately 200 countries and territories, we are driven by a Vision to Make. Every Day. Better. for our consumers, our partners, our communities, and our shareholders.
Our six Values are woven into all aspects of the business and serve as our guiding principles to ensure we deliver on our Vision and truly Make. Every Day. Better.
• Be Great.
• Make Amazing.
• Win Together.
• Stay Curious.
• Act Now.
• Deliver Results.
We are dedicated to advancing the following brands that makeup our ever-expanding portfolio:
• Owned – Bates®, Chaco®, HyTest®, Hush Puppies®, Merrell®, Saucony®, Soft Style®, Stride Rite Children's Group®, Wolverine®, Sweaty Betty®
• Licensed – Cat® Footwear and Harley-Davidson® Footwear
We invite you to get to know our brands, our products, our people, and the Company that has been working to Make. Every Day. Better. since 1883.
