Job Description

About the team

TikTok Shop Shopping Center serves as a central hub where users can easily discover promotions (campaigns & flash sale), a wider product assortment from across our TikTok Shop merchants recommended through shoppable content (in-feed video, product showcase and LIVEs) as well as manage their orders all natively within one tab.

- Develop and execute annual category and product growth strategies for the UK marketplace. Drive hero product launches and key category expansion, accountable for GMV growth in focus segments;

- Establish a robust supply-side analysis framework based on market insights and business goals. Design category prioritisation, product selection criteria and performance evaluation methods to implement growth roadmaps;

- Partner with traffic product and algorithm teams to build effective traffic support and exit mechanisms, implementing guardrail metrics to ensure overall traffic ROI;

- Collaborate with category management and strategy teams to design tailored growth targets and key milestones for cross-border and sellers. Facilitate goal achievement through objective tracking, selection committees and post-campaign reviews.