Job Description

As a Membership Consultant at Fitness First, you will be an integral part of the sales team, responsible for engaging potential members and guiding them through their fitness journey. Reporting to the Senior Membership Sales and Renewal Manager, you will play a crucial role in driving membership sales and ensuring a seamless onboarding experience for new members. With a passion for sales and a dedication to providing exceptional customer service, you will contribute to the overall success and growth of Fitness First in the Middle East.
1. Role Execution:
To Ensure the Membership Consultant achieves their agreed Monthly Sales Goal and through hands on Service approach in line with company objective.
Deliver Clear Thorough Membership options to all potential new members.
To deliver excellent customers service to all club members and non-members.
To Service our members from the start of their membership until they are no longer a member.
Drive new memberships sales Daily, Weekly and Monthly.
Provide unrivalled session delivery and support to client base.
2. Training & Development:
Ensure updated product knowledge at all times including all the benefits of your club.
In Depth knowledge of MZ including using the belt at least 8 times monthly.
Have a genuine interest in all the latest developments in the fitness industry.
Fully understand the 8 stages of a sale.
Role play with your MSRM and CGM daily and weekly.
Use your Sales scripts which are in your MC DAS book.
Document all training with your MSRM in your DAS book and on separate training sheets.
Complete RISE Sales training course and attend quarterly MC Training workshop.
3. Minimum Performance Criteria:
Fully understand company Sales ratios and the impact these ratios have on our business if they are not followed.
Follow the company standard ratio’s (CA Ratio 30% - SR Ratio 50% - Close Ratio 70%).
Follow the 8 stages for every presentation.
30 New contacts daily, 10 Follow ups daily, 12 appointments booked daily, 6 presentations, 3 sales and 30 new leads daily.
Lead Generation activity focused daily 30 new leads minimum.
7 days service calls on all joiners new joiners.
1-12 and 1-31 set up and accurately used.
TTS used and all Booked appointments and filled correctly.
Full understanding of all price options and terms and conditions.

4. Performance Administrative Functions:
Monthly Goal Setting complete with MSRM.
Complete MC DAS Daily and update in the evening ready for morning MSRM one on one.
Follow Daily MC Flow including appointment drives.
MC DAS functional and being used correctly daily.
Good understanding of MF required in order to offer the correct membership options.
Fully understand Sales Brief with what offers are available and how we track those offers.
Understand how to track sales accelerators like free month vouchers through MF.
Immaculate understating required of Sales Pricing structure and what prices are on offer.
Understand Terms and conditions of each membership.
Understand Vetting and the implications on non-compliance.
Full understanding of corporate product and process.
Must understand sales commission and structure.
5. Effectively Liaise with all other departments and club members:
Majority of the role is call center based and driven but you will be required to collect and gain leads by different forms of lead generation activities this may include working on reception.
Promote efficiency and team spirit.
Inspect the club facilities throughout your shift.
Liaise with fitness to help book outstanding GYS or help with Activate8 process
Secondary Education – A level or equivalent

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 25 plus value led, own-built brands across retail, hospitality, food, and leisure.

Over the years, our UAE - based group has evolved into a comprehensive retail and hospitality entity, with over 2200 retail stores, leisure, and hospitality outlets, panning the GCC, Middle East, India, Southeast Asia, and Africa. Today, Landmark Group is one of GCC's largest omnichannel retailers and India's top home and fashion retailer.

We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Homecentre, Emax, Fitness First, to Funcity, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.