Job Description

Potters Resorts Five Lakes is a premium, fully inclusive resort set in the beautiful Essex countryside. Home to a Championship Golf Course, luxury accommodation, outstanding dining and first-class leisure facilities, we pride ourselves on delivering exceptional experiences for our Guests and Golfers alike. Behind the scenes, our dedicated teams work together to ensure every detail meets the high standards we’re known for.

Potters Resorts Five Lakes Golf Club is seeking a commercially aware, proactive and personable Membership & Engagement Executive to lead and manage the club’s membership growth, retention and engagement activity.

This role is responsible for the full membership lifecycle, including membership sales, renewal performance, member communication and the delivery of initiatives that grow and strengthen the membership base. A core part of this role is digital engagement — using email marketing, WhatsApp communications and CRM tools to connect with members and prospects in a consistent, professional and timely way.

The successful candidate will own the membership sales journey from enquiry through to conversion, manage the annual membership renewal process, and deliver communication and engagement that enhances the overall member experience.

This is a commercially focused role requiring strong interpersonal skills, sales confidence, and the ability to build meaningful relationships with members and prospective members.

In addition to leading membership performance, the role will support operational standards across the golf shop and golf bar where required, ensuring a professional and welcoming experience throughout the facility.

Core Responsibilities:

Membership Sales & Commercial Growth: Take responsibility for driving membership growth and achieving agreed sales targets.

Membership Renewal & Retention Performance: Responsible for delivering strong annual membership renewal performance and maintaining high levels of member satisfaction.

Member Communication & Engagement:Consistent, clear and engaging communication with members

CRM & Data Management: Accurate data management

Membership Marketing Initiatives: Play an active role in implementing marketing initiatives that generate membership enquiries and support membership growth.

Golf Shop Operations:The role holder will support daily golf operations where required, ensuring high service standards are maintained

Golf Bar & Food Service Support: Where required, the role holder may support the golf bar operation to ensure a high standard of service is maintained.

Member Experience & Club Standards:You will act as an ambassador for the golf club and play a key role in maintaining the club’s welcoming and professional environment.

Key Performance Indicators

• Membership Growth
• Membership Retention
• Digital Communications & Engagement
• CRM & Reporting
• Operational Standards

This is a full time position working 40 hours per week (5 days out of 7 to include evenings, weekends and bank holidays)

Salary: £30,000 (plus bonus)

Qualifications

Essential Qualities required:

• Excellent interpersonal and communication skills
• Confident and professional sales ability
• Strong relationship building capability
• Commercial awareness and target-driven mindset
• Experience with email marketing platforms — ActiveCampaign preferred
• Confident using WhatsApp and digital communication tools for community engagement
• Strong organisational and administrative skills
• Proactive and self-motivated approach to work
• Ability to work independently and within a team
• Professional, friendly and approachable manner

Desirable Experience:

• Experience working within a golf club, leisure or hospitality environment
• Experience in membership sales or membership administration
• Experience managing customer relationships or client accounts
• Knowledge of Intelligent Golf or similar membership/tee booking systems
• Experience with CRM platforms and customer data management
• Knowledge of golf operations and terminology
• Passion for golf or an active interest in the sport
• Experience using POS systems
• Social media content experience
• Food hygiene certification or bar experience (training provided if required)

Additional Information

As part of our team, we will offer you …

• Free use of Gym and Swimming Pool
• 30% Discount on products in the shop
• Discounted holidays for you and your family at both our Hopton-on-Sea and Five Lakes Resorts
• Free Team Lunch available daily
• An all-year-round position (not seasonal)
• Free Parking
• Cycle to Work Scheme
• Discounted Tickets for you and family or friends to join us for a drinks-all-inclusive ‘Evening of Entertainment’ on Resort
• Free access to our Employee Assistance and Wellbeing Programmes. Including advice and support with health checks, access to GP’s, mental health support and counselling
• Opportunity to progress within golf operations and resort management.

Potters Resorts is an equal opportunities employer. We will consider all qualified candidates without regard to age, disability, gender, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.