Member Engagement Marketing Manager
Grade- MP1
Salary - £49,734-£72,312
At Newcastle Building Society, our purpose is to connect our communities with a better financial future. As Member Engagement Marketing Manager, you'll play a central role in delivering that purpose by helping members across our Newcastle and Manchester brands to recognise the value of membership, build deeper, more valuable relationships with us through meaningful and personalised communications.
You'll lead the development of our member engagement strategy, using customer insight, behavioural data and CRM technology to create positive member journeys through every stage of their relationship with the Society. From welcoming new members to strengthening loyalty and increasing engagement, you'll ensure every interaction is relevant, timely and focused on delivering the best possible member experience and commercial outcomes aligned to our business strategy.
This is an opportunity to shape how we communicate with our members, championing a data-led approach while embracing innovation, personalisation and automation.
Working closely with teams across the business, you'll use insight to identify opportunities, drive continuous improvement and deliver communications that have a genuine impact on both member outcomes and business performance.
You're an experienced CRM and customer engagement professional who is passionate about creating communications that put customers first within the financial services sector. You understand how to combine data, insight and technology to build meaningful relationships and deliver measurable results.
With strong experience of customer lifecycle marketing and Salesforce Marketing Cloud, you're confident developing targeted, personalised journeys that increase engagement, retention and long-term value. You thrive using data to understand customer behaviour, identify opportunities, A/B testing to continuously improve performance.
You'll be commercially aware, highly collaborative and comfortable working with stakeholders and managing priorities across the business to bring ideas to life. Just as importantly, you'll share our commitment to putting members at the heart of everything we do and be motivated by the opportunity to help more people achieve a better financial future through stronger, more connected member experiences.
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities.
As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.
What do you get in return? As well as receiving a competitive annual salary based on above-market pay scales, our reward package includes:
Financial
Work/Life Balance
Health and Wellbeing
Recognising there’s no one-size-fits-all approach to recruitment, we’re committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you, you can contact your Recruiter for this vacancy at Charlie.mcelhinney@newcastle.co.uk
Company:
Newcastle Building Society
Newcastle Building Society has provided trusted financial products and services for more than 150 years. As one of the biggest building societies in the North East, we’re still small enough to care deeply about our members, employees and the communities we serve.
Our Head Office sits at Cobalt Business Park in North Tyneside, with high-street branches across our region.
Because we’re committed to the principles of mutuality, it means we put our customers and the communities we serve first. We pride ourselves on our friendly, knowledgeable service that starts and finishes with a smile.
