
Conducts market research to support product and program development, strategic planning and market growth initiatives. Leads implementation and evaluation of marketing projects, providing recommendations for product enhancements and performance optimization. Oversees the Medicaid Extra Benefits Program, including vendor management, budget oversight, reporting, member escalations, compliance with SCDHHS requirements and support for Member Services and Care Management. Leads annual planning, program enhancements, member communications and internal training.
Logistics:
This is a full-time position working (40-hours/week) Monday-Friday 8:00am – 5:00pm working remote within Columbia, South Carolina. Candidates will report to the office as needed by management.
What You Will Do:
Research, coordinate, manage and implement major marketing projects.
Manages product/program after launch/implementation. Projects may include promotional campaigns, and/or strategic planning, implementation of products, product management after product launch.
Develops/conducts primary market research related to competitors, industry analysis, customer analysis, market trends, portfolio analysis, product development and regulations, and other related topics.
Builds and maintains strong relationships with external companies and vendors.
Responsible for ensuring all activities align within the strategic plan, timeline, and budget.
Manages the development of project plans, risk management plans and project documentation. Identifies teamwork and testing assignments and provides oversight and direction to project managers and project test teams.
Oversees the implementation of detailed project plans including monitoring and control of budgeted costs and delivery timelines.
Identifies business requirements.
Supports new business implementations or acquisitions.
Facilitates the definition of project missions, goals, tasks, and resource requirements, service levels, and customer requirements.
Maintains effective communication with stakeholders during all phases of projects.
Resolves or assists in the resolution of conflicts within and between projects or functional areas.
Analyzes customer satisfaction/dissatisfaction with products and processes, which may include pre and post campaign or conference feedback.
Coordinates and completes other tasks and projects as assigned by management.
To Qualify for This Position, You'll Need the Following:
Required Education: Bachelor's degree in any field.
Required Work Experience 3 years marketing support and project coordination and implementations.
Required Skills and Abilities: Strong knowledge of business development, strategic planning, marketing support and process improvement. Strong knowledge of marketing principles and techniques. Strong project planning and analytical/critical thinking skills. Excellent verbal and written communication skills. Ability to handle confidential or sensitive information with discretion. Demonstrated proficiency in spelling, punctuation, grammar skills.
Required Software and Tools: Microsoft Office.
We Prefer You to Have:
Preferred Education: Bachelor's degree - Business Administration, Marketing.
Our Comprehensive Benefits Package Includes the Following:
We offer our employees great benefits and rewards. You will be eligible to participate in the benefits the first of the month following 28 days of employment.
Subsidized health plans, dental and vision coverage
401k retirement savings plan with company match
Life Insurance
Paid Time Off (PTO)
On-site cafeterias and fitness centers in major locations
Education Assistance
Service Recognition
National discounts to movies, theaters, zoos, theme parks and more
What We Can Do for You:
We understand the value of a diverse and inclusive workplace and strive to be an employer where employees across all spectrums have the opportunity to develop their skills, advance their careers and contribute their unique abilities to the growth of our company.
What To Expect Next:
After submitting your application, our recruiting team members will review your resume to ensure you meet the qualifications. This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements.
Equal Employment Opportunity Statement
BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains affirmative action programs to promote employment opportunities for individuals with disabilities and protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.
We are committed to working with and providing reasonable accommodations to individuals with disabilities, pregnant individuals, individuals with pregnancy-related conditions, and individuals needing accommodations for sincerely held religious beliefs, provided that those accommodations do not impose an undue hardship on the Company.
If you need special assistance or an accommodation while seeking employment, please email mycareer.help@bcbssc.com or call 800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.
We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer. Here's more information
Some states have required notifications. Here's more information

For more than six decades, BlueCross BlueShield of South Carolina has been part of the national landscape. Our roots are firmly embedded in the state. We are the largest insurance company in South Carolina. We are also the only one that has an A+ Superior A.M. Best rating. We are one of the nation's leading government contract administrators. We operate one of the most sophisticated data processing centers in the Southeast and have a diverse family of subsidiary companies.
Our full-time employees enjoy benefits like a 401(k) retirement savings plan with company match, subsidized health plans, free vision coverage, life insurance, paid annual leave and holidays, wellness programs and education assistance. If you are a full-time employee in the National Guard or reserves, we will cover the difference in your pay if you are called to active duty. BlueCross has a dedicated corporate culture of community support. Our employees are some of the most giving in the country. They support dozens of nonprofit organizations every year.
If you're ready to join a diverse company with secure, community roots and an innovative future, apply for a position now!
BlueCross BlueShield of South Carolina is an independent licensee of the Blue Cross and Blue Shield Association.
We are an Equal Opportunity Employer. We will consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information, or any other legally protected status.