Job Description

We are seeking a highly skilled and experienced Media Planning Manager to join Meta’s GlobalReality Labs team. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Retail, and Partnerships teams, to devise and execute campaigns that ultimately get more people to buy our new Wearables and Metaverse products through effective and innovative media strategies and plans. You will leverage demonstrated experience in paid media, media measurement and analytics, audience insights, digital / social platforms, and marketplace trends to develop and implement effective, forward-thinking media strategies within integrated go-to-market plans.

This role requires experience with thought leadership, cross-functional collaboration, and a proven capacity to drive flawless execution across tests and scaled programs with multiple channels and partners, to deliver measurable business impact. You will be expected to champion a data-first approach, utilizing analytics and programmatic platforms to refine targeting, execution, measurement and optimization. We are looking for someone who sees patterns that others don’t, who pushes for innovation, mobilizes teams and can orchestrate media to be as impactful as possible.

Responsibilities
Serve as primary media point of contact and single-threaded owner of integrated media strategy, channel planning and campaign execution across Meta’s owned and off-platform channels
* Develop data-informed media strategies grounded in objectives, audience, channel, and marketplace insights, to drive innovation and business outcomes
* Provide thought leadership and strategic analysis to shape go-to-market approaches
* Define clear media strategy briefs, including campaign parameters, audience and channel strategies, testing and learning agendas
* Leverage analytics, measurement models, and programmatic buying to develop, execute, and optimize media strategies
* Demonstrated experience understanding of the evolving media landscape, audience insights, competitive activity, and emerging platforms
* Analyze performance, historical learnings, and business needs to to optimize strategies and identify improvement opportunities
* Partner across Global Media, Marketing, Decision Science, Market Insights, Creative, Communications, MarTech, and agency teams to deliver integrated, high-impact work
* Enable connections between cross-functional teams, build trust and lead communications on priorities for Media to internal teams, agency, and marketing leadership
* Incorporate industry innovation and best practices
* Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
* Own the finance process including raising purchase orders for agencies and accurately track investment and invoices

Qualifications
10+ years of experience in media planning or managing large-scale consumer campaigns, either within an agency or a client organization
* Experience creating compelling executive-level communications and presenting to executive stakeholders
* Experience in planning and executing integrated, multi-channel media strategies and plans, including Meta-certified in digital planning skills (Meta Blueprint)
* Proven experience in influencing cross-functional teams and drive alignment
* Demonstrated experience understanding of the trends impacting media, measurement and analytics
* Experience identifying optimization and audience opportunities through data and research
* Experience managing media agency resources
* Experience using media measurement and analytics, with skills to translate data into actionable recommendations and optimizations
* Demonstrated communication, organization and project management experience
* Proven experience operating in deadline-sensitive, ambiguous environments Experience partnering closely with creative teams to align creative and media strategies
* Experience collaborating with data science/analytics teams to shape measurement plans, learning agendas, and advanced testing frameworks (e.g., A/B testing)
* Hands-on experience with programmatic media buys, audience segmentation, and in-flight optimization
* Demonstrated experience with driving media innovation and efficiency by integrating emerging AI and machine learning technologies across the media lifecycle, including planning, targeting, optimization, and measurement
* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies