Job Description

We are Pierre Fabre Greece, an affiliate of Pierre Fabre Group .

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group.

Pierre Fabre, which has always been based in the Languedoc-Roussillon-Midi-Pyrénées region in southern France, has subsidiaries in 43 countries and distribution agreements in over 130 countries. Pierre Fabre Laboratories employs some 13,000 people worldwide.

The company's products represent a continuum ranging from prescription drugs, dermo-cosmetics (Avène, Ducray, A-Derma...), to consumer health care (family health care, oral care and natural health) and oncology.

Your mission

DETAILED RESPONSIBILITIES

• Define Pure Media & Advocacy strategies, investments, media mix, and planning with the Brand Activation Manager (BAM) in accordance with business and media objectives, global guidelines, and the omnichannel plan.
• Support the BAM in the operational management of media plans with media agencies and media content localisation, in accordance with the defined activation kits and mechanics, ensuring their correct execution.
• Lead the "Pierre Fabre" relationship with media & advocacy agencies: onboarding, guidelines, KPIs, execution quality, measurement, competitor benchmarking, and best practices or market and media trends.
• Lead the "Subsidiary" relationship with the IBU Digital Leader & global Consumer & Patient Activation teams ("Connexion," which defines global media guidelines and KPIs, and "Digital Marketing," which is responsible for brand activation plans and kits).
• Manage media performance measurement, analyze, provide reports and insights to Brand Activation Managers, and propose optimizations and recommendations to local and global teams.
• Act as a "driving force" for optimization and continuous improvement, guidelines and associated tools + benchmarking of the competition and media best practices.
• Ensure consistency and strategic alignment across multiple brands.

KEY COLLABORATIONS

• Marketing Director.
• Brand Activation Managers
• Retail/Shopper Activation Managers
• IBU Digital Leader
• Global C&PA Team
• Media Agencies
  

KEY SKILLS, EXPERIENCE, EDUCATION

• Education:

• Higher education and complementary training in marketing. Bachelor´s degree is a must, Master´s degree is preferred.

• Experience:

• Minimum 3 years' experience in media in a "client" or "agency" role, preferably in the beauty or dermocosmetics sector.
• Experience in coordinating with media agencies
• Strong communication and stakeholder management skills
• Media & Advocacy expertise knowledge of paid, owned, earned media channels and media activation orchestration
• Experience with media performance evaluation and reporting

• Languages:

• Intermediate to advanced English.
• Knowledge of French is an advantage.
  

• Computer skills:

• Proficiency in Office suite: Knowledge of Microsoft 365, solid knowledge of Excel, presentation tools, and knowledge of media platforms.

• Leadership Model Skills

• COMMIT TO THE VISION: I implement the Group's strategy.
• ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient.
• COLLABORATE: I collaborate within and outside my team.
• IMPROVE EVERY DAY: I am determined to learn and progress constantly.
• BE CREATIVE: I innovate for the benefit of customers.
• BE AMBITIOUS: I strive to exceed my goals.
• GIVE FEEDBACK: I give constructive feedback for collective success.

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.