Job Description

Key duties include, but are not limited to:

Sales & Business Development

• Prospect and identify new business opportunities through networking, referrals, social media, research, and outbound outreach.

• Generate and maintain an active pipeline of prospective advertisers and business opportunities.

• Conduct outbound prospecting through phone, email, social media, networking, and in-person outreach.

• Build relationships with local business owners and decision-makers throughout the Capital Region.

• Conduct discovery conversations to understand client goals, challenges, and marketing objectives

• Assist in the development and presentation of customized advertising and marketing recommendations.

• Participate in new business development initiatives and community networking events.

• Build confidence in presenting ideas and developing relationships with business owners and decision-makers.

• Develop prospecting, sales, and relationship-building skills while working toward individual business development goals.

Account Management & Client Support

• Support Account Executives in managing client relationships and advertising campaigns.

• Assist with preparing proposals, presentations, client communications, and sales materials.

• Serve as a point of contact for designated clients and help ensure a positive customer experience.

• Participate in client meetings, campaign reviews, and strategic discussions.

• Help identify opportunities for account growth, retention, and cross-platform marketing solutions.

Digital Marketing & Campaign Development

• Collaborate with Digital Operations, Creative Services, and Sales teams to develop integrated marketing strategies.

• Gain hands-on exposure to digital advertising products including Connected TV (CTV), OTT, social media advertising, video advertising, search marketing, programmatic display, retargeting, and audience targeting solutions.

• Assist with campaign launches, monitoring, optimization efforts, and performance reporting.

• Learn how digital, streaming, broadcast, and creative solutions work together to drive measurable results for clients.

Analytics & Professional Development

• Review campaign performance metrics and assist in developing recommendations that improve client results.

• Utilize reporting and campaign insights to support client retention and renewal strategies.

• Maintain accurate records within CRM and sales systems.

• Participate in ongoing sales training, digital certification opportunities, and professional development programs.

• Stay informed on industry trends, emerging technologies, and best practices in advertising and media sales.

Qualifications

Required Qualifications

• Strong interest in sales, marketing, advertising, business development, or digital media.

• Excellent written and oral English language communication skills, relationship-building, and organizational skills.

• Self-motivated, goal-oriented, and eager to learn.

• Ability to work effectively in a fast-paced, collaborative environment.

• Proficiency with Microsoft Office applications, including Excel, PowerPoint, Outlook, and Word.

• Valid driver's license and reliable transportation.

• Physical Requirements: Manual dexterity and fine motor skills to manipulate computer keys and general office equipment (telephone, copier, etc.). Sit and/or stand for extended periods of time. The Company may make reasonable accommodations to facilitate the ability to perform essential job function

Preferred Qualifications

• Previous experience in sales, customer service, marketing, advertising, retail, hospitality, or business development.

• Familiarity with CRM platforms such as Salesforce, HubSpot, or similar systems.

• Exposure to digital marketing, social media advertising, analytics, or related technologies.

• Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field preferred but not required