Job Description
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives of this role:
The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This includes media channel strategy, tactical recommendations, including RFP development, and projections analyses to determine spend by channel and by tactic. The media team gathers target audience insights from research tools and media partner insights, including consumption habits, channel preference, etc. and collaborates with account, strategy and creative teams to ensure that media strategies are properly integrated within larger marketing programs and creative executions.
Duties and Responsibilities:
- Understands media goals, objectives, and strategies for ad campaign
- Understanding of the brands, media channels, and competitive landscape
- Begins to own specific media projects by being responsible for on-time deliverables on-budget campaigns, and quality assurance of all ad placements in market
- QAs all deliverables developed by associate, including MBA/flowchart, memo, management of planning and buying tools, creative needs, nomenclature, and trafficking request form
- Responsible for the development of reporting insights, assists in performance campaign analysis, and identifies optimization opportunities
- Seeks to understand the project strategy and gain competitive knowledge
- Shares partner updates and relevant industry news with the team to facilitate discussion
- Develops strategic relationships with internal counterparts across digital strategy, PM, account, creative, etc
- Strong written and verbal interaction with internal teams and contributes to presenting recommendations both internally and externally
- Well versed in vendor landscape, contributes to agency POVs, evaluates publisher proposals for completion, accuracy, relevance, and potential inclusion
- Develops expertise in cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
Job Requirements:
- 2-3+ years relevant experience and/or Bachelor’s degree in digital marketing, marketing, business, or related field preferred
- Understanding of digital marketing and/or media landscape
- Competency in media math, financial terminology, and media buying terms and conditions-ideal
- Knowledge of media research tools (audience insights, competitive creative/spend) ideal??
- Experience with cross-channel media tools (eg, Comscore @ plan, SRDS, DoubleClick, etc)
- Strong organizational skills and attention to detail
- Ability to multitask in a fast-paced environment
- Familiarity with MediaOcean buying platform
- Team player willing to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors.
