Job Description

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success.

Ready to Make an impact?

We’re seeking a dynamic Media Planner to join our fast-growing Retail Media Network team. In this high-impact role, you’ll lead end-to-end campaign strategy, architecting smart, data-driven media plans that drive measurable results. You’ll optimize and allocate multi-channel ad budgets across a diverse portfolio of ad products, strategically managing inventory to maximize performance, efficiency, and revenue growth.
Sobeys is full of exciting opportunities, and we are always looking for bright new talent to join our team! We currently have a full-time opportunity for a Media Planner. This is based out of our office located in Halifax, NS.

If you thrive at the intersection of strategy, analytics, and innovation, this is your opportunity to shape high-performing retail media campaigns at scale.

Here’s where you’ll be focusing:

• Manage overall ad inventory and ensure there is capacity to meet advertiser campaigns / annual commitments.
• Develop strategic media plans tailored to advertiser objectives.
• Execute media buys across various offsite digital platforms within RMN (e.g., search, social, display, video).
• Manage advertising budget and optimize spend across channels.
• Utilize media expertise to develop recommendations for advertisers including allocation of budget across ad products, recommending and building audiences, and flighting strategy.
• Meet and consult periodically with advertisers to understand priorities, ensure campaigns are running properly and hitting objectives, and share updates.
• Help develop processes in order to quickly deliver media plans (e.g., audience sizing, inventory availability).
• Develop strategy and outreach plans for underserved / non-active clients.
• Manage relationship with 3rd party vendors and agencies for offsite media (e.g., negotiate contracts, coordinate media planning & buying needs).
• Understand future product improvements (e.g., Ad Products for more channels and ad placements, Data scientist for new audiences) and plan impact on media requirements.

#LI-Hybrid
What you have to offer:

• 3+ years experience at media planning and buying agency.
• Strong analytical, decision-making, project management, and communication skills.
• Experience with ad tech tools (e.g., GAM360).
• Experience working at or closely with offsite advertising platforms.
• Ad inventory management and Vendor relationship management.
• Deep understanding of Canadian digital media ecosystem.
• Hands on knowledge of different media buying platforms.

Who we are
Sobeys is one of Canada’s leading grocery retailers, with more than 1,600 stores across all 10 provinces and banners including Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawtons Drug Stores. Our 128,000 teammates and franchise affiliates are passionate about delivering great food and exceptional experiences to our customers and communities.
Learn more about our story and culture:
Who We Are | Why Work With Us
Total Rewards
We offer a Total Rewards package designed to support teammates at work and in life. Depending on role and eligibility, teammates may receive health and dental benefits, retirement and savings programs including an Employee Share Ownership Plan, a 10% in-store discount at participating banners, virtual healthcare and an Employee and Family Assistance Program, learning and development opportunities, parental leave top-up, and paid vacation.
Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity including the expected range of compensation in accordance with Pay Transparency Legislation where required please click the “I’m interested” or "Apply" button above. Individual compensation is determined based on qualifications, experience, and internal equity within the range provided.
Additional Information
External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.
We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company. Hiring decisions are made by our Hiring Teams.
Sobeys is committed to creating accessible and inclusive hiring processes. We will work with applicants requesting accommodation at any stage of the recruitment process.
Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work.