Job Description

Red Bull’s mission is clear: we Give Wiiings to People and Ideas. Global, national and local marketing teams in over 170 countries around the world accomplish this in unique ways. We inspire, encourage, challenge and empower people to make the most of their time and talent to bring the best ideas to life. Since 1987, Red Bull has continually captured the world’s attention with 'beyond the ordinary' initiatives, events and projects including Red Bull Flugtag, Red Bull Stratos, Red Bull BC One, Red Bull Cliff Diving and countless others.

Implement efficient EMO strategy through our owned and managed channels and via partners/athletes/creators’ channels

CREATORS ENGAGEMENT

Assist Media Network Manager in consistent relationship management with existing and newly involved Creators.

• Build, maintain, and manage an impactful, relevant and brand fitting Creator roster with focus on strong and trustful relationships
• Set up extraordinary Creator experiences as well as integrations into relevant and fitting playgrounds/ project/ events/ formats and ideas
• Constantly pitch new talents to expand the pool of creators across platforms and stay uptodate on all trends and developments in the industry
• Support various business units (e.g., Sports, Culture, Brand) by integrating Creators into existing and new Events and Projects, whenever reasonable.
• Plan, execute, and report on creator-led projects, ensuring they meet objectives, support Creators ambitions and ultimately add value to both (Red Bull and the Creators)
• Maintain a strong focus on ongoing and credible product integration into the everyday life and content of Creators
• Ensure that all content created by or with Creators aligns with guidelines and maintains authenticity
• Monitor, track, and report on the performance

COMMUNICATIONS & CONTENT CREATION

• Assist Media Network Manager during Red Bull events and projects to ensure 360° communication support.
• Support in local photo and video production (events, athlete projects, creator projects), especially in documental and technical aspects.
• Assist in establishing new content partnership with relevant local media outlets: digital and traditional media
• Ideate and execute local social content within events/projects and creators/athletes

OWNED MEDIA & SOCIAL PLATFORMS

Amplify, develop and strengthen local Social Media pages by engaging the local consumer with relevant content and high quality community management:

• Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy.
• Build community through social media community management and community focused initiatives.
• Use the right mix of local and global content to ensure year-long audience engagement. Strong understanding of what local content will work with a local audience, and how to program it.
• Monitor and analyse the performance

Manage RedBull.com:

• Develop and oversee event pages, athlete profiles, product launches, editorial and more.
• Oversee local SEO strategy and optimization, including oversight of local keyword library
• Monitor and analyse the performance

Qualifications

• Required to have past experience actually running social media accounts.

• Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior

• Has a constant sense of online trends and knows how to drive Word of Mouth online

• Experience in content production (editing, shooting, etc).

• Knowledge of social copywriting and community management.

• Passion for the Red Bull brand, its content and values, and understands how to translate this into driving brand love in an online environment through media

Additional Information

• Lives and breathes media on the internet

• Copywriting

• Excellent digital industry knowledge

• Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives

• Extensive administration skills and love for details

• Excellent internal Communication and Social skills

• Curious, open, creative

• Leadership skills, good presenter and motivator

• Problem solver

This advertisement is for information purposes only and provides an overview of the position. By applying, you acknowledge that Red Bull Ukraine will handle your application in accordance with applicable laws, ensuring equal treatment and non-discrimination. Please note that applying for this position does not confer any specific rights. Candidates are encouraged to read the information provided carefully and to contact us if they require further clarification.