Job Location
DUBAI GENERAL OFFICE
As a P&G Ecom Media Manager, you'll be dealing with all the crucial marketing and brand strategy decisions that will build our brand's strong impact among consumers. This is your chance to be a part of the breakthrough innovations and to take up some exciting assignments, take responsibility and ownership, lead initiatives and work in an environment where new and creative ideas flourish. This job is not only about what you will do, but instead how you feel: encouraged, heard, challenged, purposeful, valued and encouraged.
How success looks like
Responsibilities of the role
Develop and implement comprehensive e-commerce media strategies across various platforms (e.g., Google Ads, Meta Ads (Facebook/Instagram), Amazon Ads, TikTok, Pinterest, programmatic, affiliate marketing) to drive traffic, conversions, and customer acquisition.
Conduct thorough market research, competitor analysis, and audience segmentation to identify opportunities and inform campaign strategies.
Collaborate with marketing, sales, and product teams to align media strategies with overall business goals and product launches.
Manage and forecast media budgets effectively, ensuring optimal allocation and ROI.
Plan, set up, and launch paid media campaigns across identified platforms, including keyword research, audience targeting, ad copy creation, and landing page optimization.
Continuously monitor campaign performance, analyze data, and provide actionable insights for optimization.
Implement A/B testing strategies for ad creatives, landing pages, bidding strategies, and audience segments to improve efficiency and effectiveness.
Ensure campaigns are tracking correctly and reporting accurately.
Develop and maintain robust reporting dashboards to track key performance indicators (KPIs) such as ROAS, CPA, CTR, conversion rates, and spend efficiency.
Provide regular, insightful performance reports to stakeholders, highlighting successes, challenges, and recommendations.
Utilize analytics tools (e.g., Google Analytics, Adobe Analytics, Shopify Analytics) to understand customer journeys and identify areas for improvement.
Collaborate with creative teams to develop compelling ad assets and messaging tailored for specific platforms and audiences.
Work closely with the e-commerce team to ensure a seamless customer experience from ad click to conversion.
Stay abreast of industry trends, platform updates, and emerging technologies in the digital media space.
Manage relationships with external agencies and technology partners to ensure alignment with strategies and performance targets.
About us
We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide.
Visit http://www.pg.com to know more.
Job Qualifications
Job Schedule
Full time
Job Number
R000151272
Job Segmentation
Entry Level
P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®.
The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers.
There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world.
Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.
