Job Description

B2Tech is looking for a dynamic, analytical, and results-driven Media Buyer with proven experience managing performance marketing campaigns across Ad Networks, DSPs, and alternative paid acquisition channels.

Responsibilities:

• Media Buying and Campaign Management
• Plan, launch, and optimize campaigns across ad networks, DSPs, and alternative paid acquisition platforms.
• Manage push, pop, native, display, and in-app campaigns to achieve acquisition and profitability targets.
• New Channel Testing and Growth
• Identify and test new traffic sources, placements, targeting options, and ad formats.
• Evaluate traffic quality, acquisition costs, and scalability to identify opportunities for profitable growth.
• Campaign Optimization and Creative Testing
• Optimize bids, budgets, targeting, placements, and creatives based on performance data.
• Collaborate with creative teams and run A/B tests to improve ads, landing pages, and conversion funnels.
• Data Analysis and Reporting
• Monitor key metrics, including CPA, CPC, CPM, CTR, conversion rate, ROAS, and ROI.
• Prepare performance reports and turn findings into actionable recommendations.
• Budget Management and Scaling
• Manage daily spend, budget pacing, and allocation across multiple platforms.
• Balance investment between proven channels and new tests, scaling successful campaigns while maintaining profitability.
• Advertising Partner Management
• Build relationships with ad networks, DSP providers, and account managers.
• Negotiate competitive rates, placements, and traffic opportunities.
• Compliance and Industry Trends
• Ensure campaigns comply with platform policies and applicable advertising regulations.
• Stay informed about emerging platforms, industry trends, and new acquisition opportunities.

Requirements:

• At least 3 years of hands-on experience in media buying or performance marketing, with a strong focus on ad networks and DSPs.
• Proven experience managing, optimizing, and scaling campaigns across multiple traffic sources.
• Strong understanding of push, pop, native, display, in-app, and programmatic advertising.
• Ability to independently identify, test, and scale new acquisition channels.
• Experience managing medium to large advertising budgets and meeting CPA, ROAS, and ROI targets.
• Strong analytical skills and experience with campaign tracking, analytics, and attribution tools.
• Solid understanding of tracking pixels, server-to-server (S2S) postbacks, and conversion tracking.
• Proactive, curious, and comfortable testing new ideas and making data-driven decisions.
• Strong communication and relationship-building skills.
• Able to work independently, prioritize effectively, and manage multiple campaigns in a fast-paced environment.
• English proficiency at B2 level or above, both written and spoken.
• Experience in sports betting, online casino, or the wider iGaming industry will be an advantage.

Benefits:

• Annual Discretionary Performance Bonus 💵
• Annual Salary Review 📈
• 21 Days of Paid Leave 🏖️
• Semi-Flexible Working Hours 🕒
• Provident Fund 💰
• Medical Insurance Coverage ❤️‍🩹
• Subsidized Sports Benefits App Subscription 🏋️
• €100 Monthly Lunch Allowance, Plus €9 per In-Office Day 🍽️
• Friday Breakfasts 🥐
• Biweekly Lunches 🍴
• Biweekly Happy Hours 🍻
• Monthly Welfare Events 🎉
• Exciting Career Paths 🎯
• Personalized Learning and Development Programs 🎓
• Birthday Leave 🎂
• Marriage Leave 💍
• Service Awards Gifts 🏅
• A Variety of Employee Perks 🎁