Job Description

Position: Media Buyer.

Organization: Orascom Investment Holding

Orascom Investment Holding is a leading global investment company with a diverse portfolio of businesses in industries such as telecommunications, construction, real estate, and hospitality. With a strong focus on innovation and growth, we are committed to delivering exceptional value to our customers and shareholders.

The Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across digital platforms to drive measurable business outcomes across Orascom Investment Holding's portfolio (tourism, F&B, B2B platforms, and entertainment).

This role requires a strong analytical mindset, hands-on execution capability, and the ability to manage multi-brand performance campaigns with clear ROI accountability.

Key Responsibilities:

Campaign Strategy & Execution

• Plan and execute paid media campaigns across platforms (Meta, Google, TikTok, LinkedIn, programmatic).
• Develop full-funnel strategies (Awareness Consideration Conversion) aligned with each subsidiary's objectives.
• Allocate and manage budgets efficiently across multiple brands and campaigns.

Performance Optimization

• Monitor daily campaign performance (CTR, CPC, CPA, ROAS).
• Continuously optimize campaigns through A/B testing (creatives, audiences, placements, messaging).
• Scale high-performing campaigns and troubleshoot underperforming ones.

Audience & Targeting

• Build and refine audience segments (custom, lookalike, retargeting).
• Leverage data insights to improve targeting accuracy and reduce acquisition costs.
• Align targeting strategies with different business models (B2B vs B2C).

Analytics & Reporting

• Track and analyze campaign performance using tools such as Meta Ads Manager, Google Analytics, and other tracking platforms.
• Prepare weekly and monthly performance reports with actionable insights.
• Provide clear recommendations to improve efficiency and ROI.

Cross-functional Collaboration

• Work closely with the content and creative team to ensure performance-driven creatives.
• Align with brand managers across subsidiaries (OPE, OSL, otrovato, etc.).
• Coordinate with external partners or platforms when needed.

Budget Management

• Manage monthly media budgets across multiple business units.
• Ensure cost efficiency and adherence to allocated budgets.
• Forecasts spend and expected performance outcomes.

Qualifications:

• Bachelor's degree in marketing, Communications, Journalism, English, or a related field.
• 6
  years of experience in media buying/performance marketing.
• Proven track record of managing paid campaigns with measurable ROI.
• Experience handling multiple accounts or brands is a strong plus.

• Strong expertise in:

1. Google Ads (Search, Display, YouTube).
2. Meta Ads Manager.
3. TikTok Ads / LinkedIn Ads (preferred).

• Familiarity with tracking tools (Google Analytics, Pixel setup, conversion tracking).
  
• Strong Excel/Google Sheets skills for reporting and analysis.
• Familiarity with tracking tools (Google Analytics, Pixel setup, conversion tracking).
• Strong Excel/Google Sheets skills for reporting and analysis.
• Experience in multi-industry environments (tourism, F&B, B2B, retail).
• Understanding of African markets is a plus (especially Kenya).
• Experience working in-house or transitioning from agency to in-house setup.