Job Description

POSITION: Media and Communications Specialist, 21st Century Community Learning Centers (21st CCLC)

LOCATION: District-Wide / Participating Schools

• Green Bank Elementary-Middle School
• Marlinton Middle School
• Pocahontas County High School

CLASSIFICATION: Professional

REPORTS TO: Director of Federal Programs and District Coordinator for 21st Century Community Learning Centers

COMPENSATION: $25.00 per hour

TERM OF EMPLOYMENT: Beginning with the 2026-2027 Learning Beyond the Bell / 21st Century Community Learning Centers (21st CCLC) Program and continuing through the summer component of the grant program.

School-Year Schedule: Monday through Thursday, up to three (3) hours per day after school.

Summer Schedule: Dates and hours will be determined based on student enrollment, funding availability, and program needs.

PROGRAM OVERVIEW

The 21st Century Community Learning Centers (21st CCLC) Program is designed to support and extend learning opportunities for K-12 students beyond the regular instructional day. The program provides academic enrichment opportunities to help students meet state and local standards in core academic subjects, offers enrichment activities that complement the regular instructional program, and supports parents and families through literacy and other educational services.

The Media and Communications Specialist is responsible for managing and promoting all digital communications related to the 21st Century Community Learning Centers Program. This position supports program visibility, family engagement, community outreach, and grant compliance through the creation of high-quality digital content, management of communication platforms, organization of program records, and dissemination of information to stakeholders.

QUALIFICATIONS

• Bachelor's degree in Communications, Media, Marketing, Technology, Education, Public Relations, or a related field.
• Experience in digital communications, marketing, content creation, or media management.
• Strong proficiency with social media platforms, website management, email communication tools, and other digital communication systems.
• Experience with digital data organization and electronic file management.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to work independently and collaboratively with staff, students, families, and community partners.
• Criminal background check conducted pursuant to WV Code §18A-3-10 and applicable state requirements.

PREFERRED QUALIFICATIONS

• Knowledge of educational programs and grant-funded initiatives.
• Experience supporting grant reporting, documentation, and compliance requirements.
• Proficiency with graphic design and multimedia tools such as Canva, Adobe Creative Suite, or similar platforms.
• Experience creating and editing digital graphics, videos, newsletters, and promotional materials.
• Strong organizational, project management, and time-management skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Digital Communications and Outreach

• Create, manage, and distribute content through social media platforms, websites, newsletters, email communications, and other digital communication channels.
• Ensure all communications align with program goals, district expectations, and grant requirements.
• Maintain consistent and effective messaging to engage students, families, staff, community partners, and stakeholders.
• Promote program activities, events, achievements, and opportunities through various communication outlets.
• Assist with developing and implementing communication strategies that increase visibility and participation in the program.
  
  

Content Development

• Design visually appealing and informative digital materials, including flyers, graphics, presentations, newsletters, videos, and promotional content.
• Capture and organize photos, videos, and success stories that highlight program activities and outcomes.
• Ensure all communication materials are accurate, professional, accessible, and appropriate for public distribution.
• Support the development of marketing materials for student recruitment and family engagement efforts.
  
  

Data Management and Reporting

• Develop and maintain organized digital filing systems for program documentation, communications, and media resources.
• Maintain records of communication activities, outreach efforts, and engagement metrics.
• Assist with the preparation of reports, presentations, and documentation required for grant compliance and stakeholder updates.
• Support data collection efforts related to program participation, family engagement, and community partnerships.
  
  

Collaboration and Support

• Work closely with the Director of Federal Programs, District Coordinator, Site Coordinators, instructors, and community partners to gather and share information.
• Assist program staff in utilizing digital tools and communication platforms effectively.
• Support district and site-level efforts to communicate program goals, activities, and outcomes.
• Participate in meetings, planning sessions, and professional development activities as required.
  
  

Professional Responsibilities

• Maintain confidentiality of student, staff, and program information.
• Adhere to all West Virginia Board of Education policies and Pocahontas County Board of Education policies and procedures.
• Demonstrate professionalism, reliability, effective communication, and sound judgment.
• Maintain positive relationships with students, families, staff, and community stakeholders.
• Perform other duties as assigned by the Director of Federal Programs, 21st CCLC District Coordinator, Superintendent, or designee.
  
  

KNOWLEDGE, SKILLS, AND ABILITIES

The successful candidate shall demonstrate the ability to:

• Utilize digital communication and social media platforms effectively.
• Create engaging written, graphic, and multimedia content.
• Organize and maintain digital records and data systems.
• Analyze communication and engagement data to improve outreach efforts.
• Operate standard office software, communication tools, graphic design applications, and web-based platforms.
• Communicate effectively with diverse audiences.
• Manage multiple projects, timelines, and priorities simultaneously.
• Work collaboratively with district personnel, school staff, students, families, and community partners.
• Support program goals through effective communication, outreach, and public relations efforts.

PHYSICAL DEMANDS
The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to reach, stand, walk, lift, grasp, write, talk, hear, see, use technology such as computers and multimedia equipment, and use repetitive motions. While performing the duties of this job, the employee may frequently lift and/or move at least 50 pounds of materials. Specific vision abilities required by this job include close vision such as to read handwritten or typed material, the ability to adjust focus. The position requires the individual to meet multiple demands from several people and interact with the public and other staff members.

WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Most commonly, the educational setting is indoors. The noise level in the work environment is low to moderate.

The information contained in the job description is for compliance with the Americans with Disabilities Act (ADA) and is not an exhaustive list of duties performed by this position. Additional duties are performed by the individuals currently holding this position and additional duties may be assigned by the Superintendent or his/her designee.

TO APPLY:
Pocahontas County Schools only accepts bids electronically for all jobs. However, if you need assistance with your application, please contact the Pocahontas County Schools Board of Education office at (304) 799-4505. You may apply online directly from the WVDE website, or from our district website at https://boe.pocahontas.k12.wv.us/page/employment To be considered for any position, bids must be submitted by the bid closing time on the last day of the posting for the desired position. All bids are posted a minimum of five business days.

Equal Opportunity Employer
Pocahontas County Schools will grant equal employment opportunity to all persons, regardless of race, religion, color, sex, national origin, age, or handicap, and there will be no discrimination based on these factors in the salary, promotion, demotion, or termination of any employee. Any discrimination concerns should be directed in writing to the Personnel Director, Pocahontas County Schools, 404 Old Buckeye Rd, Buckeye, WV 24924.