About Us
We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky.
IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.
Purpose of the role
The Sales Business Developer drives revenue growth across new and existing advertisers and partners within an assigned category in the Spanish-speaking market. The role is responsible for building a pipeline, developing tailored proposals, managing commercial opportunities and converting prospects and existing clients into revenue.
The role owns a portion of the regional sales target as part of the English-speaking sales team, focusing on prospecting, outreach, proposal development, negotiations, client growth and opportunity conversion within assigned categories.
Your responsibilities
Act as a category expert, bringing market insight, competitor intelligence and advertiser trends into the sales process.
Build and maintain a strong pipeline of new and existing advertiser and partner opportunities within assigned categories.
Identify, qualify and prioritize revenue opportunities aligned with category and regional sales targets.
Develop tailored media and partnership proposals with support from internal teams.
Lead outreach, client meetings, commercial pitches and negotiations.
Convert opportunities into signed deals and ensure a clear handover for campaign execution.
Grow and nurture existing advertisers and partners by identifying upsell, cross-sell and renewal opportunities.
Identify cross-platform sales opportunities across IAG assets.
Build and strengthen relationships with advertisers, agencies and partners.
Track pipeline performance, conversion rates and revenue forecasts accurately.
Share client feedback internally to support product development and commercial improvement.
Your skills, experience and qualifications
5+ years of media sales experience, ideally across digital, travel, retail media or multi-platform advertising environments.
Proven experience in cross-platform selling, including digital, VOD, press, OOH and DOOH - minimum of 2 of the 4 required attributes are needed for the role.
Strong media agency connections in UK or IRL, with the ability to open doors and build relationships.
Strong category experience, with deep expertise in at least one of the targeted category areas.
Solid track record of prospecting, pitching, negotiating and converting both new and existing clients.
Experience developing tailored media proposals and commercial pitches for advertisers and partners.
Solid understanding of media planning, campaign performance and advertiser or partner objectives.
Strong communication, negotiation and relationship-building skills.
Highly organized and proactive, with strong pipeline management and follow-up discipline.
Collaborative approach to working with Sales, Marketing, Product, Operations and Account Management teams.
Commercially driven, with strong focus on revenue delivery and opportunity conversion.
Proactive and highly organized, with strong discipline in pipeline management and follow-up.
Strong relationship-builder with the ability to develop trust with advertisers, agencies and partners.
Confident communicator, able to lead client conversations, pitches and negotiations.
What we offer
The chance to enjoy a challenging career in an exciting, fast-moving environment in a dynamic industry.
The opportunity to work in a multi-cultural environment with great offices in many locations. We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a global organisation, including health insurance, pension and performance bonuses.
We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law
IAG Transform is a company within the parent company of International Airlines Group (IAG), playing a critical role in driving transformation across IAG and the wider aviation industry.
This isn’t about incremental improvement—it’s about setting new standards for our business, our travellers, and the world.
We work seamlessly across disciplines, fostering cross-pollination of ideas, data-driven decision-making, strategic supplier partnerships, robust technology, and continued leadership in AI and innovation. By partnering closely with our airline brands, we help deliver business plans, support strategic decisions, and unlock opportunities across procurement, innovation, technology, and transformation. This is about more than modernisation—it’s about shaping the future of our industry.
As a data‑driven, digitally enabled organisation, we believe in getting things done, making things simple, focusing on value, working together, and realising our full potential. These principles guide how we work, how we collaborate, and how we deliver impact at scale.
We are based in London, UK, with a presence in Dublin, Madrid, Barcelona and Kraków.
To find out more about IAG Transform, please visit the website below.
