Job Description

Department Summary

The Media department is driven by a singular purpose: to bring big ideas to life and share them with the world. Our mission is to amplify the impact and reach of our storytelling, ensuring that it resonates with audiences on a large scale and grabs people’s attention through a creative approach to Media. We act as a bridge between the idea and the consumer, crafting a world around the narrative and strategically placing it in the sight and minds of those who will connect with it most deeply. We push the boundaries of what is possible and help build the campaigns that case studies are made of.

TLDR: Without the Media Department, great ideas go un-noticed. We are the gate-openers of outsized attention.

W+K is looking for an Media & Analytics Resident to help the team measure/analyze marketing impact and use those findings to strategically influence advertising strategy and solve client business problems. We're looking for an individual who’s eager and has a suitable background to turn numbers into insight, and insight into inspirational stories. We’re looking for an individual who has a general in-going understanding of the media/marketing landscape as well as some of the tools and technologies available in the data + analytics arsenal. But most importantly, we’re looking for someone who’s hungry, eager, and excited to be a part of a growing team and impact major brands and pieces of business!

About the team & role:

Analytics at W+K sits within the Media department. We’re a small and fast-growing group of marketing analysts, researchers, data scientists, and engineers who are all client-facing and work strategically across multiple agency internal teams and accounts.

Major Responsibilities/Primary Functions

Performance & Platform Media Insights

• Researches and compiles competitive data analysis and insights to get a sense of where the competitors are advertising and how much they are spending
• Works with Media Planner in developing agency point of views on media platforms and channels to submit to clients
• Keeps current with market and audience research (industry periodicals, newsletters, websites)
• Works on other miscellaneous projects as assigned

Analysis & BI Dashboards

• Partners with Analyst & Media Planners to:
• Develop strategies to track and measure media/advertising in market
• Develop measurement plans and KPI frameworks to determine campaign success using historical data and industry benchmarks
• Create presentations to share findings internally and with clients
• Facilitate measurement tools and analytics partnerships (Location-tracking partners, offline conversion partners, research tools, DMPs etc.)
• Maintain, QA, and develop client-facing advertising dashboards

Media & Communication Planning

• Works with Media Planner in the preparation, development, execution and monitoring of media plans; helps create and maintain flowcharts/plans

• Manages executional details across self serve and performance media formats including social media, programmatic display, Video/OTT & Search
• Works with media planner to manage client budget records

Media Plan Execution

• Works with Media Planner and Media Supervisor to set-up and manage campaigns within self-serve environments.
• Checks invoices and resolves invoice/buy discrepancies
• Conducts make-good negotiations with publications in case of errors
• Conducts in-flight optimizations, campaign reporting and pacing reports

Experience + Qualifications

• Bachelors degree with a focus on advertising, media or analytics

• Ready to work cross-functionally with teams in a fast-paced environment
• Ability to learn new technologies, platforms, and systems very quickly

• General understanding of both online and offline (TV, Print etc.) marketing
• Numerically-driven, but yearns to impact culture in creative and strategic ways

Nice to Have but not Required

• Relevant media internships or non-course work
• General understanding of:
• BI Dashboards (Tableau, Power BI etc.)
• Languages to connect to data:
• SQL
• Python
• Stats, regression analysis, data modeling etc.
• Familiarity with syndicated research and data (GWI, MRI, competitive platforms)
• Experience working with data-minded people (statisticians, data scientists etc.)

Please keep in mind - there are a lot of specifics in this description. You don’t need to check every single box. If you think you’d be great, just prove it to us.

W+K Core Mission

“Use creativity and influence to change the world and impact culture.”

Wieden+Kennedy is committed to inclusivity and anti-racism in everything we do, fostering an environment of belonging and collaboration for all. We believe that each team member makes a significant contribution to our success. That contribution should not be limited by the assigned responsibilities outlined in a job description. Therefore, this job description is designed to outline primary duties, qualifications, and job scope, but not limit the employee or the organization to just the work identified. It is our expectation that each team member will offer their services wherever and whenever necessary to ensure the success of our endeavors and to pursue individual career growth.