Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.
Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights and then craft every interaction to build brand love.
As a Media Analyst on the Enterprise Media team, you will leverage your position as a subject matter expert in digital campaign management to meet the needs of Core Marketing and ensure digital advertising campaigns are set up and optimized successfully to deliver best-in-class performance and activation efficiencies.
In this role, you will work closely with digital paid channel teams, ensuring flawless media planning, ad set-up, optimization and performance & insights. You will coordinate and support campaigns and channels across external platforms/ad servers with various buying strategies. You will be expected to identify, recommend and execute scalable operational tactics to support the brand, engagement and performance results.
This role will be accountable to participating and enforcing key business enhancements in relation to tagging, trafficking, creative rotation, dynamic capabilities, third-party verification and all other campaigns management related functions. This vital role will continuously evolve our campaign performance and ensure stringent compliance. You will bring a data-driven approach and an eye toward technological advancements that will make Target first-to-market in the digital media space. It’s critical that this role focus on efficiencies through automation, ensuring business and brand goals are consistently achieved. You will have worked in various digital media and social platforms (IG, TikTok, YouTube, DCM, DMPs, Ad Servers) and you are expected to keep pace with the Digital and Social Advertising industries and help translate relevant industry developments into recommendation and new ideas for Target that lead to more simplicity and efficiencies in nurturing Target’s external advertising presence.
Target is one of the world’s most recognized brands and one of America’s leading retailers. We make Target our guests’ preferred shopping destination by offering outstanding value, inspiration, innovation and an exceptional guest experience that no other retailer can deliver. Target is committed to responsible corporate citizenship, ethical business practices, environmental stewardship and generous community support. Since 1946, we have given 5 percent of our profits back to our communities. Our goal is to work as one team to fulfill our unique brand promise to our guests, wherever and whenever they choose to shop.
For more information, visit corporate.target.com.
Beware of Hiring Scams:
Target will never ask you to submit personal information via a text message for a position. Target will only ask you to apply for positions through corporate.target.com/careers, or Workday, our applicant tracking system.
