Job Description

As a client-side brand leader reporting to VP of Marketing, you will drive business growth byby shaping and leading a high-impact brand, advertising, and media strategy. You will bring strong P&L acumen and general management capability to prioritize investments, set performance expectations, and deliver measurable results. With deep expertise in brand marketing and agency leadership, you will own the development and execution of large-scale, integrated campaigns across media and creative—from the client side—setting strategic direction beyond agency oversight. You will partner with enterprise leaders to align and integrate brand, advertising, and media strategies that strengthen the position of American Family Insurance. This role operates as an enterprise-level orchestrator, accountable for aligning cross-functional stakeholders and external partners to deliver cohesive, business-driven outcomes.

Position Compensation Range:

$131,000.00 - $220,000.00

Pay Rate Type:

Salary

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• You will drive brand awareness through ownership of brand strategy and consideration through strategic planning and execution of integrated brand campaigns, monitoring brand health and identifying opportunities for growth.
• You will lead and develop the Advertising and Media team, setting clear objectives, managing performance, and fostering a collaborative and innovative environment
• Build and maintain strong, long-term relationships with agency partners (creative and media), providing strategic direction, leading the briefing process, and ensuring the effective execution of all initiatives.
• Lead cross-functional collaboration in a matrixed environment to align teams, ensure brand consistency across all customer touchpoints, and keep brand strategy at the core of decisions and execution across channels.
• You will oversee the creation and delivery of high-quality, on-brand creative assets, providing strategic feedback to ensure excellence and innovation in all creative brand output.
• Develop and presents key strategies, comprehensive advertising/media plans, and performance updates to senior leadership, and executes those plans to drive measurable business impact across a variety of channels.
• You will be accountable for or advertising and media budgets, timelines, and agency performance to maximize ROI, partnering with dedicated team on day-to-day budget management. You will use post-campaign analysis and relentless testing to refine plans and exceed targets.
• You will foster a collaborative, performance driven work environment based on trust, transparency and inclusion as well as lead with influence and expertise by contributing to the division leadership team.

Specialized Knowledge & Skills Requirements

• Demonstrated effective leadership skills with experience mentoring and developing a team.
• Demonstrated experience providing ROI driven business solutions by the development and execution of brand strategies, including management of large-scale multi touchpoint campaigns from concept to completion.
• Demonstrated experience in brand marketing, marketing, advertising, with strong understanding of marketing concepts, strategies, practices and tools.
• Demonstrated ability to be a strategic and collaborative leader.
• Demonstrated ability to lead through ambiguity.
• Demonstrated experience in leading large, cross functional, complex projects.
• Solid knowledge and understanding of both offline and digital media platforms.
• Solid knowledge and understanding of the business issues of the insurance industry and of the organization.

Travel Requirements

• Up to 25%.

Physical Requirements

• Work that primarily involves sitting/standing.

Additional Information

• To ensure a strong start, all employees participate in our New Employee Orientation during their first week.  This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth.  At times, sessions may be delivered virtually based on scheduling and availability. 
• Offer to selected candidate will be made contingent on the results of applicable background checks
• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
• Sponsorship will not be considered for this position unless specified in the posting

Additional Responsibilities:

• Proven experience managing agency partners and overseeing the creative development process.
• Demonstrated experience, consulting, influencing, and negotiating to guide strategic business decisions across all levels of management.
• Ability to think creatively and innovatively, with strong analytical skills to forecast and identify trends and challenges.
• Excellent written and verbal communication skills, with the ability to articulate a clear and compelling brand vision.
• Demonstrated project management and organization skills delivering on commitments and experience managing effective digital and social media platforms.

In this hybrid role, you will be expected to work a minimum of 10+ days per month out of the Madison, WI or Boston, MA offices.

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We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.