Job Description

The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights. Sitting at the intersection of sales, product, analytics, and marketing, we help clients understand how TikTok drives results across branding and performance objectives, while also influencing the evolution of measurement products, solutions, and partnerships.

About the role

As a Measurement Science Partner, you'll work at the frontier of causal measurement, experimentation, and AI-led scalable analytics, turning bespoke analysis into reusable measurement solutions that prove TikTok's effectiveness to the world's largest advertisers. This is a hands-on IC role within Measurement, sitting at the intersection of rigorous quantitative execution and trusted internal partnership. Working alongside our client-facing Measurement Partners, you'll develop and scale the analytical frameworks and production-ready tools that drive global revenue growth across a portfolio of strategic, high-visibility accounts.

The ideal candidate brings deep quantitative execution, a consultative mindset, and the ability to turn complex statistical models into scalable solutions that empower our broader measurement organization and prove TikTok's effectiveness to the world's largest advertisers.

Responsibilities

- Apply rigorous statistical models and causal inference methodologies, including experimentation (brand lift, conversion lift, geo lift), incrementality testing, attribution, and media mix modeling, to campaign and business outcome data to explain the underlying drivers of upper and lower-funnel metrics

- Build and ship production-ready analytical tools, models, and data applications in Python and/or R that are robust, repeatable, documented, and built for reuse across teams and accounts

- Partner closely with client-facing Measurement Partners to develop and implement advanced measurement strategies that directly support business and revenue growth for our largest global advertisers

- Train and enable measurement teams on how to effectively use your reporting frameworks and analytical solutions, and collaborate with Sales, Measurement Product, and Data Science to inform future measurement infrastructure and GTM strategies