Power Digital Marketing

Measurement Lead, Marketing Science

Power Digital Marketing  •  United States (Remote)  •  4 hours ago
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Job Description

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

  • The ideal candidate will have a strong understanding of modern measurement, incrementality, statistics, data analysis, and reporting, and the ability to communicate effectively with clients. In this role, you will be responsible for managing and recommending the best modern measurement strategies for clients’ marketing campaigns, including Statistical Modeling, experiment design for incremental impact, customer analysis, and attribution-based measurement. You’ll also be providing strategic guidance to clients and internal teams, managing the relationship for your book of business, and maintaining a high sentiment of Power Digital measurement clients.

Responsibilities:

  • Manage overall measurement strategy for a book of clients, including statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis.
  • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement using R, SQL, and Python.
  • Work closely with account teams and clients to develop and maintain long-term strategic relationships, ensuring their satisfaction and success with Power Digital’s services, especially Measurement.
  • Clearly and succinctly present and explain advanced measurement methodologies and models to internal and external teams.
  • Ensure that insights are actionable and tied to client business goals.
  • Provide strategic advice and "so what" insights for ongoing measurement optimization.
  • Mentor and develop Measurement Analysts by providing ongoing performance coaching and guidance on advanced analytics, problem-solving, and insight storytelling to elevate analytical rigor, quality of deliverables, and overall client impact.
  • Consistently drive efficiencies within the current measurement and marketing science processes
  • Employ AI technologies to increase efficiency and support the optimization of deliverables and/or processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 6+ years of experience in Marketing Analytics and Measurement.
  • 3+ years of agency experience.
  • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies.
  • Proficiency in R, Python, and SQL.
  • Experience with ETL tools, such as Funnel.io and Fivetran.
  • Strong understanding of full-funnel marketing strategies.
  • Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools.
  • Excellent communication and organizational skills to collaborate effectively across teams internally and externally.
  • Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports.
  • Highly dependable individual who thrives in a fast-paced environment and is a self-starter.
  • Excellent problem solving, communication, and decision-making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders.
  • Team-oriented and collaborative, effective interpersonal skills, highly organized
  • cData visualization skills using Looker and analysis in Excel
  • Excellent communication and presentation skills
  • Ability to work independently and as part of a team
  • Strong attention to detail
  • Self-motivated and able to work under pressure

Key Performance Indicators (KPIs)

  • Maintain 90%+ revenue retention for dedicated Measurement accounts
  • Client sentiment for dedicated accounts
  • Efficiency and quality of analysis delivery, both in the hard output and the presented narrative

Most Important Things (MITs)

  • A creative, problem-solver mind with a foundation of hard data skills
  • Advanced understanding of statistical concepts: advanced modeling, experiment design, customer analysis, limitations of statistics, etc.
  • Experience using Data Science to guide marketing decisions

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.

Power Digital Marketing

About Power Digital Marketing

Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts and technologists. We ignite revenue growth and brand recognition for leading and emerging brands around the world.

Marketing is no longer about a singular offer or what your brand presents visually. It’s a sprawling journey with countless touch points.

Consumers shop with their values and gravitate towards brands they trust. They want to be a part of a tribe. A story. What’s more, the path to purchase needs to be fast, frictionless and personable.

The media landscape is vastly different, too. Measurement is smarter but also harder than ever.

Marketing should be a strategic business driver, a road that leads to profitable revenue growth and brand lift.

We take the guesswork out of marketing, making the most from your investment so you get what you really care about: growth, handled from planning to execution.

Our experienced team develops custom marketing playbooks fueled by your data, market trends and industry insights to set you apart from the competition, designed to drive revenue and brand lift.

Our proprietary technology, nova, analyzes a company’s digital ecosystem using multiple first-party data sources to build informed and custom marketing plans. And, nova de-risks investments by optimizing capital allocation––putting marketers, operators and the investment community in a strategic seat at the table.

When you know the customer journey, singular channels don’t matter because you’re building a strategic program. That’s what we are in the business of: igniting growth and brand recognition for the brands we are lucky to call our clients.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
San Diego, CA
Year Founded
2012
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