EXL

MarTech Product Manager - Content Supply Chain

EXL  •  Canada (Onsite)  •  14 days ago
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Job Description

Objective:

We are seeking an able MarTech Product Manager – Content Supply Chain for one of our clients; a leading international sports league. The Product Manager - Content Supply Chain (Workflows & Operations) is responsible for executing and optimizing the content supply chain workflows that enable content creation, review, approval, and distribution at an enterprise scale. Reporting into the Senior Product Manager, this role partners closely with the AEM Platform Product Manager, as well as MarTech Strategy & Operations, Marketing, Creative, Technology, Operations, and external vendors to deliver a cohesive and scalable content supply chain ecosystem.

This role focuses on translating approved platform strategies and capabilities into effective, end-to-end workflow execution across platforms including Workfront, App Builder, Adobe Experience Manager (AEM), and adjacent content and digital asset capabilities (e.g., Content Hub experience, custom application integrations). This individual will play a key role in ensuring platforms are used together effectively to support consistent, well-orchestrated content workflows. The role balances strong product judgment with deep platform expertise to ensure workflows are efficient, well-governed, and aligned to business outcomes.

The ideal candidate brings experience executing cross-platform workflows within complex enterprise environments, translating business needs into durable product capabilities, and driving adoption and continuous improvement.

Key Responsibilities

Product Ownership & End-to-End Delivery

• Own execution of Content Supply Chain workflows and enhancements - from intake to production release and adoption.

• Partner with MarTech Strategy & Operations Team to support triage, prioritizing incoming requests, impact assessments, and recommended next steps for content supply chain workflows.

• Translate business needs into clear user stories and acceptance criteria.

• Maintain a transparent, well-organized product backlog aligned to enterprise and product priorities.

• Partner with engineering and platform teams to define solutions, estimate effort, manage dependencies, and ensure high-quality delivery.

Cross-functional Collaboration & Communication

• Serve as the central point of coordination between Marketing Technology, Marketing, Engineering, Creative Operations, Legal, Partners, and other Business stakeholders.

• Communicate platform updates, timelines, risks, and decisions in a clear and consistent manner.

• Provide training materials, documentation, and support to teams adopting capabilities.

• Drive alignment across teams to ensure platform capabilities support shared goals and operating models.

Platform & Content Supply Chain Enablement

• Execute, scale, and optimize end-to-end content workflows, supporting efficient creation, review, approval, and delivery in alignment with platform capabilities and roadmap.

• Coordinate platform integrations and automation across the content ecosystem, including Workfront Fusion, AEM, Purpose Built Applications, DAM/Content Hub, collaboration tools, and data platforms.

• Support effective Content Supply Chain execution by ensuring workflows and handoffs across platforms are aligned and function cohesively, enabling speed, quality, and scalability.

Adoption & Continuous Improvement

• Drive platform adoption and change management through documentation, training materials, and ongoing stakeholder enablement.

• Monitor platform usage, performance, and adoption; identify optimization opportunities and proactively recommend improvements.

Required Qualifications

• 5+ years of experience as a Product Manager supporting content or marketing platforms, with the demonstrated ability to lead workstreams autonomously.

• Experience working with MarTech Solutions such as Workfront, App Builder, Adobe Experience Manager (AEM), Brand Portal, or similar products with adjacent capabilities.

• Proven experience owning and delivering content supply chain capabilities, including intake, prioritization, workflow design, and end-to-end execution across content creation, review, approval, and release.

• Strong understanding of enterprise workflow design, automation, and best-practice operational models.

• Ability to prioritize requests based on business impact, urgency, and SLAs in a fast-paced environment.

• Strong product management, documentation, and organizational skills with an ability to translate business requirements into scalable technical solutions.

• Proficiency with collaboration and productivity tools (e.g., Excel, PowerPoint, Jira, Workfront)

Preferred Qualifications

• Experience with Adobe platforms a plus (Workfront, Fusion, AEM, Content Hub, Express, AJO).

• Exposure to marketing operations, digital marketing, or creative operations management.

• Experience working in multi-tenant or enterprise-scale workflow environments with complex user groups and permission models.

• Exposure to platform integrations and automation, including an understanding of APIs and cross-system dependencies.

• Familiarity with AI-enabled capabilities in content or marketing workflows, such as generative content tools, automation, metadata enrichment, or workflow optimization.

Key Success Factors

• Consistently delivers scalable, reliable content supply chain platform capabilities aligned to enterprise business needs.

• Translates business requirements into efficient workflows, integrations, and automations with clear documentation.

• Demonstrates strong execution ownership, balancing near-term delivery with longer-term workflow quality, scalability and alignment with roadmap priorities.

• Builds strong working relationships with cross-functional stakeholders through clear communication, responsiveness, and reliable execution.

• Operate comfortably with moderate oversight, driving work forward, making sound prioritization decisions, and problem solving.

EXL

About EXL

Choosing a digital partner is about more than capabilities — it’s about collaboration and character.

Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments.

At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations.

Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale.

Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact.

We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition.

At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.

For more information, visit www.exlservice.com.

Industry
Consulting & Advisory
Company Size
10,000+ employees
Headquarters
New York, NY
Year Founded
Unknown
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