Rocky Brands, Inc.

Marketplace Analyst

Rocky Brands, Inc.  •  Nelsonville, OH (Onsite)  •  2 hours ago
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Job Description

Use quantitative and analytical methods to optimize online sales, customer experience, and product performance on digital platforms, analyzing traffic, trends, and marketing effectiveness to provide actionable insights that drive growth, improve visibility, and increase profitability for third-party marketplaces.
Essential Duties and Responsibilities
To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Duties and responsibilities include the following, other duties may be assigned:
  • Data Analysis: Collecting, analyzing, and reporting on sales, customer behavior, website traffic, and campaign performance using analytics tools.
  • Performance Optimization: Improving product placement, user experience (UX), and conversion rates on marketplaces (like Amazon, Walmart).
  • Trend Identification: Researching market trends, customer needs, and competitor activities to find growth opportunities.
  • Strategy Development: Creating data-driven recommendations for marketing, merchandising, and product development.
  • Reporting & Collaboration: Presenting findings to stakeholders and working with developers, marketers, and product teams.

Qualifications

The requirements listed below are representative of the knowledge, skills and/or ability required.

  • Bachelor’s degree (B.A.) from four-year College or university, preferably in Business, Economic, or Marketing or three (3) to five (5) years of relevant experience or a combination of education and experience.
  • Familiarity with e-Commerce platforms such as Amazon Seller Central, Walmart Seller Central, Rithum, Google Analytics.
  • Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, and procedure manuals.
  • Ability to effectively present information and respond to questions from groups of customers or associates of the organization.
  • Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as percentages.
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
  • Ability to interpret variety of instructions furnished in written, oral, diagram or schedule forms.
  • Advanced experience with Microsoft Office including Word, Excel and Outlook.
Rocky Brands, Inc.

About Rocky Brands, Inc.

Since its inception in 1932, Rocky Brands, Inc. (NASDAQ: RCKY) has grown into a global enterprise with distribution to more than 70 countries.

The Global Headquarters, located in the historic town of Nelsonville, OH employs about 400 residents, with more than 2,800 employees worldwide, including offices in Dedham, MA, our own factory in Rock Island, IL and several international locations. The global Rocky Brands team operate in offices and facilities in Canada, China, Australia, United Kingdom, Puerto Rico, Dominican Republic and more.

At Rocky Brands, Inc., we design, develop, manufacture and market premium quality footwear and apparel. We are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. We market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to Rocky Brands, Inc.

The Rocky Brands family of brands includes Rocky®, Georgia Boot®, Durango®, The Original Muck Boot Company®, XTRATUF®, Ranger® and Lehigh Outfitters®.

Our vision is to become a global leader in the apparel and footwear markets with increasingly profitable organic sales growth.

To view our products, please visit:

www.RockyBoots.com

www.LehighOutfitters.com

www.DurangoBoot.com

www.GeorgiaBoot.com

www.MuckBootCompany.com

www.XTRATUF.com

www.4eursole.com

For career opportunities with Rocky Brands, Inc., please visit our corporate website: http://www.RockyBrands.com/careers

AA/EOE – M/F/vets/disability

Industry
Fashion & Apparel
Company Size
201-500 employees
Headquarters
Nelsonville, Ohio
Year Founded
1932
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