Job Description

Build and run the engine behind modern marketing. We’re seeking a hands-on MarTech Lead to own and optimize our full marketing technology ecosystem—ensuring campaigns launch seamlessly, systems perform reliably, and Marketing is never blocked by technology.

This is a true builder role. Success is defined by what gets shipped, improved, and kept running—without disruption.

What You’ll Do

Own & Optimize the MarTech Stack

• Own performance, reliability, and scalability of all marketing systems (CMS, dialer, tracking, lead delivery).
• Ensure zero marketing downtime through monitoring, troubleshooting, and proactive issue resolution.
• Manage integrations, APIs, and data flows across platforms.
• Translate marketing needs into practical, executable solutions

Website & Front-End Execution

• Build and maintain website and landing page experiences (Next.js, React, CMS).
• Optimize UX, conversion paths, forms, tracking, and SEO fundamentals.
• Troubleshoot performance and integration issues.

Marketing Automation & Lifecycle (Marketo)

• Build and optimize email campaigns, templates, and lifecycle programs.
• Implement automation, personalization, and scalable frameworks.
• Ensure programs are compliant, reusable, and performance-driven.

Dialer & Lead Flow Ownership (NICE / Salesforce)

• Own dialer configuration, access, and uptime— no disruption to lead-to-call execution
• Manage campaign and purchased lead uploads into Salesforce.
• Enforce change control, documentation, and access governance.

SMS & Customer Engagement (Attentive)

• Execute SMS campaigns with segmentation, triggers, and personalization.
• Align messaging across email, SMS, and web experiences.
• Ensure compliance and performance tracking.

Reviews & Reputation

• Implement and optimize review-generation workflows.
• Improve timing, participation, and overall quality of customer feedback.

Cross-Functional Execution

• Partner with Marketing, Sales, Ops, and Tech to deliver solutions.
• Identify risks early and resolve issues quickly—without unnecessary escalation.
• Support QA, testing, and post-launch optimization.

What Success Looks Like

• Campaigns launch quickly and reliably
• Systems are stable, scalable, and trusted
• Customer journeys feel seamless across channels
• Fewer handoffs, fewer escalations, clearer ownership
• More gets built, less breaks, and marketing moves faster

What We’re Looking For

Required

• 5+ years in MarTech, digital marketing ops, or similar hands-on role
• Experience with Marketo or similar marketing automation platform
• Experience with CMS/front-end development (Next.js, React preferred)
• Experience with APIs and integrations (.NET preferred)
• Experience with SMS platforms (Attentive or similar)
• Strong problem-solving skills with a bias for execution

Preferred

• HTML, CSS, JavaScript
• Salesforce or CRM integrations
• Azure DevOps or cloud environments
• Analytics, attribution, and performance tracking
• Experience in fast-paced, growth environments

Why This Role Matters

This role eliminates friction by putting ownership and execution in one place. Instead of ideas bouncing between teams, you’ll build, launch, and optimize directly—creating a faster, more reliable, and scalable marketing engine.

Outcome: Marketing moves faster, performs better, and operates with confidence.

Why this works better:

• Keeps all core responsibilities
• Removes repetition and over-explanation
• Uses tighter, more executive language
• Easier for top MarTech talent to scan in ~30 seconds