About Sally Beauty Holdings, Inc.
At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.
About the role
The Associate Marketing Systems Analyst is a hands‑on execution role responsible for capturing and documenting business and functional requirements, reviewing supporting technical specifications, and performing data and platform research to support solution design and post‑deployment validation. This role supports user acceptance testing (UAT), root‑cause analysis of marketing journey issues, and day‑to‑day operational activities within Salesforce Marketing Cloud (SFMC) and related systems.
The Associate Marketing Systems Analyst works closely under the Director, Customer Marketing Solutions & Strategy to support the build, testing, and maintenance of journeys, automations, and data processes that enable personalized email, SMS, and mobile app messaging. This position is hybrid reporting into the support center at Legacy West in Plano Texas.
Responsibilities
Knowledge, skills & abilities requirements
Required
1–3 years of experience gathering and documenting business and functional requirements for marketing, CRM, or customer engagement systems
Ability to understand and follow technical standards, data models, and solution patterns defined by senior engineers or architects
Strong attention to detail with a demonstrated ability to reconcile data counts, validate logic, and identify gaps or anomalies
Working knowledge of relational database concepts and hands‑on experience writing SQL for research, testing, validation, and troubleshooting
Clear written and verbal communication skills, with the ability to translate business needs into technical requirements and validation steps
Preferred
Familiarity with SFMC concepts such as Data Extensions, contact models, subscriber attributes, and Automation Studio activities (imports, queries, exports, SFTP)
Experience supporting or testing journeys in Salesforce Journey Builder, including CRM‑based journeys and triggered entry sources
Exposure to REST or SOAP APIs used for marketing or CRM integrations
Basic familiarity with Salesforce Service Cloud or CRM‑based customer and case data
General awareness of marketing and data‑privacy compliance concepts (e.g., unsubscribe handling, consent management, CCPA)
Competencies & attributes
Working conditions & physical requirements
The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.
This position will be required to work at a computer leveraging technologies and will be required to join video meetings and calls throughout their workday. This is a hybrid position expected in the office 3 days a week, Monday thru Wednesday.
Benefits:
We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!
#LI-Hybrid
Sally Beauty Holdings, Inc. (“Sally”) through its affiliates is the world’s largest distributor of professional beauty supplies. Sally provides the channels that allow manufacturers of beauty supplies to reach customers, both professional and non-professional.
Sally Beauty Company, Inc. began as a one-store operation in New Orleans, Louisiana in 1964. The Company expanded slowly until the 1980s, when it began to grow rapidly through acquisition and new store openings. In 1982, Sally moved its corporate headquarters to Denton, Texas following the acquisition of a Denton-based chain.
In 1985, Sally acquired a major full-service (professional only) beauty supply distributor servicing the Midwestern United States. The growth of the full-service business led to the formation of the company now known as Beauty Systems Group LLC, focusing on distribution solely to the professional trade.
New store openings and acquisitions continue to guide Sally’s expansion. In 1987, Sally became an international company with the acquisition of an affiliate in the United Kingdom. Today, Sally and its affiliates operate over 4500 stores throughout the United States and the world. Our international operations now extend to the United Kingdom, continental Europe, Puerto Rico, Canada, Chile, Peru, Colombia, Mexico. Both Sally Beauty Supply and Beauty Systems Group have successful and growing online (e-commerce) businesses.
In 2006, Sally became a publicly held company with its shares traded on the New York Stock Exchange.
Sally and its affiliates have long been industry leaders. Expertise in professional product merchandising, distribution and education provides the basis for a commanding presence in the global market. This, combined with strong domestic growth and international development, positions the companies for anticipated continuing success in future years.
All subsidiaries and affiliates share Sally’s customer-driven operating philosophy and vision.
