Job Description

About Animal Health Business
As the leading animal health company in China, we have extensive business coverage from the full value chain in R&D, production to sales and a diversified product portfolio covering swine, poultry, pets, cattle vaccines and medicines. We are always "in China and for China". We've pioneered many game-changers in the veterinary medicine, and we're looking to our customers' needs to guide us into the future.

Accountabilities:

1. ISV & Shopper Insights Leadership (Priority)
   • Own ISV consumer insight development for e-commerce and digital channels, grounded in:
     • Shopper behavior
     • Conversion journey
     • Platform data and market research
   • Analyze consumer decision pathways, identifying key triggers beyond price, such as:
     • Value perception
     • Product differentiation
     • Content effectiveness
   • Translate insights into clear guidance for brand, e-commerce, and commercial teams
   • Act as the insight anchor to support strategic decision-making and optimization
2. Omni-channel Consumer Journey Strategy (Priority)
   • Design and optimize the end-to-end omni-channel consumer journey, ensuring consistency across:
     • E-commerce platforms
     • Digital and social touchpoints
     • Brand-led content ecosystems
   • Define the role of e-commerce within the broader brand experience
   • Identify opportunities to enhance value communication, education, and conversion, rather than short-term discount dependency
   • Ensure brand equity is protected and strengthened in e-commerce environments
3. E-commerce Campaign & Content Orchestration
   • Act as the key marketing contact for e-commerce campaigns and activations
   • Partner closely with brand owners to:
     • Translate brand strategy into e-commerce-fit content and mechanics
     • Adapt global or brand frameworks to local platform requirements
   • Coordinate with internal and external stakeholders to ensure brand consistency and execution quality
   • Balance price promotion and value promotion, with a clear preference for sustainable value building
4. Cross-functional Collaboration & Governance
   • Work closely with:
     • Brand marketing
     • E-commerce / sales teams
     • Digital and media partners
   • Provide clarity on roles, responsibilities, and decision logic across teams
   • Support governance on promotion mechanics, ensuring alignment with brand and long-term objectives

Requirements

• Bachelor degree or above
• 5+ years of experience in marketing, shopper marketing, or e-commerce-related roles
• Experience working in matrix organizations with multiple stakeholders
• Strong analytical and insight-generation capability (ISV mindset)
• Deep understanding of consumer journey and digital decision-making
• Able to bridge brand strategy and commercial execution
• Comfortable influencing without direct authority
• Believes in value creation over pure price competition
• Strong ownership. Self-motivate.
• Strong excel and PPT skills.
• Excellent communication and presentation skills in English and Chinese, written and oral.