Christie's

Marketing Strategy Manager / Assistant Manager, Marketing Strategy , Asia Pacific

Christie's  •  HK$420k - HK$660k/yr  •  Hong Kong, HK (Onsite)  •  22 days ago
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Job Description

The Role

The function of the Marketing Strategy Manager is to develop, manage and implement successful and innovative multi-channel marketing campaigns in close collaboration with the PR & Communications, Creative, Digital & Content marketing teams, and Global Marketing team to ensure both departmental and corporate objectives and targets are met and exceeded. This role will lead all marketing campaigns relating to major sales weeks, online sales and cross category initiatives for the assigned art & luxury categories

With a working knowledge of the international art & luxury market, client base and trends, the Manager works with data teams to ensure all new and ongoing initiatives are based on current client data, establishing opportunities to build on the existing client base and attract new clients to Christie’s, ultimately driving buying, bidding and registrations for sales.

He or she will also manage and monitor costs spent within budget, and contribute to improving internal process mapping for ideal team performance.

Specific duties & responsibilities will include but are not limited to

  • Develop Marketing strategy including campaigns and programmes for live auction, online auction and private sales within the region for assigned departments in consultation with key departmental stakeholders (Specialists and Business Managers) focusing on maximizing ROI and attracting new buyers to Christie’s.
  • Work cohesively with teams under marketing, communications & client strategy to manage all campaigns in a holistic way.
  • Create detailed plans and ensure all key stakeholders are well informed of the time line and requirements and the events/ campaigns are properly monitored, tracked and delivered.
  • Articulate all feedback within the function and updated findings with other departmental stakeholders to enable effective flow of communication until the end of the campaign.
  • Manage the approvals process of all items within each campaign ensuring key departmental stakeholders are consulted as required.
  • Ensure all activities adhere to Christie’s brand guidelines and non-catalogue marketing copyright has been cleared
  • Ensure allocated budget for any initiative is kept on target and all marketing financial processes including raising purchase orders and processing supplier invoices are handled timely
  • Help drive client base growth in the local market for specialist art portfolios based in other regions
  • Provide regular business analysis and performance insights to key stakeholders, translating data into actionable recommendations and strategic action plans to support decision-making

The Candidate

  • 8 years of experience in developing and implementing marketing campaigns
  • Preferred in the commercial art or luxury world and passionate about art & luxury
  • Robust project and stakeholder management skills, highly organised and highly efficient with demonstrated ability to multi-task and prioritise
  • Strong analytical skills and digital savvy
  • Strong sense of creativity and ability to find innovative solutions
  • An entrepreneurial approach combined with energy and enthusiasm to create innovative marketing campaigns
  • Excellent communication and interpersonal skills, including superior written and spoken English and Mandarin.
  • Good visual literacy and understanding of the principles of branding
  • Demonstrable experience of managing budgets
  • Ability to perform under pressure and manage a diverse and heavy workload
  • Experience of targeting new clients and reaching new markets would be desirable
  • Proven marketing experience and understanding in China and APAC landscape will be a bonus

What’s Great About Working For Us

  • Discretionary Bonus
  • Annual Leave and Company Holidays
  • Comprehensive Group Medical, Dental and Life Insurance
  • Enhanced Retirement Benefits with Employer Topped-up MPF Contributions
  • Comprehensive Wellness Allowance and Wellness Programs

Christie’s reserves the right to change company benefits at any time, and some regional variances to benefits may apply.

Visit us at Careers at Christie’s for more information.

Closing Date

30 September 2026

Salary Range

HKD 420,000 - 660,000 per annum

Christie's

About Christie's

Founded in 1766, Christie’s is a world-leading art and luxury business. Renowned and trusted for its expert live and online auctions, as well as its bespoke private sales, Christie’s offers a full portfolio of global services to its clients, including art appraisal, art financing, international real estate and education. Christie’s has a physical presence in 46 countries, throughout the Americas, Europe, Middle East, and Asia Pacific, with flagship international sales hubs in New York, London, Hong Kong, Paris and Geneva. It also is the only international auction house authorized to hold sales in mainland China (Shanghai).

Christie’s auctions span more than 80 art and luxury categories, at price points ranging from $200 to over $100 million. In recent years, Christie’s has achieved the world record price for an artwork at auction (Leonardo da Vinci’s Salvador Mundi, 2017), for a single collection sale (the Collection of Peggy and David Rockefeller, 2018), and for a work by a living artist (Jeff Koons’ Rabbit, 2019).

Christie’s Private Sales offers a seamless service for buying and selling art, jewellery and watches outside of the auction calendar, working exclusively with Christie’s specialists at a client’s individual pace.

Recent innovations at Christie’s include the groundbreaking sale of the first NFT for a digital work of art ever offered at a major auction house (Beeple’s Everydays, March 2021), with the unprecedented acceptance of cryptocurrency as a means of payment. As an industry leader in digital innovation, Christie’s also continues to pioneer new technologies that are redefining the business of art, including the creation of viewing and bidding experiences that integrate augmented reality, global livestreaming, buy-now channels, and hybrid sales formats.

Christie’s is dedicated to advancing responsible culture throughout its business and communities worldwide, including achieving sustainability through net zero carbon emissions by 2030.

Industry
Fashion & Apparel
Company Size
1,001-5,000 employees
Headquarters
London, GB
Year Founded
Unknown
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