Job Description

Marketing Strategy and Analytics Manager

Role & Responsibilities

As the Marketing Strategy and Analytics Manager your responsibilities will include:

Strategy, Analytics & Performance

• Own and manage all paid and organic marketing channels, including PPC, geofencing, retargeting, SEO, and ILS.
• Establish and track KPIs tied to leasing performance, occupancy, and revenue impact.
• Analyze lead sources, campaign performance, and conversion trends to provide actionable insights.
• Track and report on cost per lead, cost per lease, and overall marketing ROI.
• Evaluate the full prospect-to-lease journey and identify opportunities to improve conversion and efficiency.
• Identify performance trends and proactively recommend budget shifts and strategic adjustments.
• Stay informed on market trends, competitive insights, and emerging marketing technologies.
• Participate in “focus community” meetings and provide data-driven recommendations

Data & Reporting

• Build and maintain clear, executive-level dashboards that translate data into business insights.
• Evolve reporting from basic metrics to insight-driven, decision-ready analysis.
• Ensure accuracy and consistency across CRM, ILS, and marketing platforms.

Budget, Supplier & Performance Management

• Oversee and optimize marketing spend to maximize ROI.
• Monitor and manage supplier partner performance, driving accountability and results.
• Support marketing budget planning aligned to performance data and portfolio goals.
• Maintain visibility into spend allocation, performance outcomes, and financial efficiency.

What We’re Looking For

Education & Experience

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, Real Estate, or a related field.
• 4–6 years of relevant marketing, analytics, or strategy experience.

Skills & Knowledge

• Advanced proficiency in Microsoft Excel and strong working knowledge of the full Microsoft Office suite.
• Experience with Google Analytics (GA4 preferred), Google Business Profile, HubSpot, Meta Ads Manager, and Google Looker Studio.
• Google Ads Search and GA4 certifications preferred.
• Strong attention to detail, analytical mindset, and ability to work independently.
• Professional, proactive, and deadline-driven with a strong work ethic.

Benefits available on the 1st of the month, following only 30 days of employment:

• Medical, Dental, and Vision Insurance
• Flexible Spending Accounts for Medical Expenses and Dependent Care
• Short-Term Disability Income Insurance – at no cost!
• Long-Term Disability Income Insurance – at no cost!
• Life Insurance – at no cost! *Additional buy-up option available
• 401K plan with employer match

Added benefits:

• Tuition assistance program - Up to $4,000/annually
• $1,000 employee referral rewards
• 15 PTO days per year
• 1 volunteer time off day per year
• Paid holidays and 2 floating holidays
• 20% rent discount at any Berger community – eligible on your first day of employment

Who We Are

Berger Investments is a vertically integrated multifamily real estate company that owns and manages over 11,000 units in the Mid-Atlantic and Midwest. Berger Communities is a proud equal opportunity employer.

• Rated three years in a row as one of the top ten places to work in multi-family in the nation by the Best Companies Group.
• Ranked #1 in the nation for Customer Service by SatisFacts and ApartmentRatings.com.

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