Job Description

The Marketing Strategist leads data‑driven marketing strategies across the full customer lifecycle to drive acquisition, engagement, retention, and loyalty for key areas of the business. This role identifies the moments that matter most to customers and translates insights into prioritized, high‑impact strategies that support Midco’s company goals through close cross‑functional collaboration and clear execution plans. The position continuously optimizes performance using data, testing, and insights to deliver measurable business results.

This is a hybrid position working a minimum of 1 day per week from our Sioux Falls office with the option to work-from-home the remaining days.

Responsibilities:

• Create and optimize marketing strategy across the full customer journey, from awareness and acquisition through onboarding, engagement, retention, and loyalty for specific areas of the business.
• Identify friction points, opportunities, and moments that matter most across the customer lifecycle and translate insights into actionable marketing strategies.
• Prioritize strategies that are needle-moving to help reach Midco’s business objectives.
• Develop and lead data‑driven marketing strategies including campaign strategies, lifecycle initiatives, and channel recommendations.
• Collaborate closely with Marketing Operations, Creative Services, Digital Marketing, Product Management, Sales, Customer Care, Marketing Insights, Field Operations, and other departments to bring strategies to life.
• Partner with Product and Marketing teams to support product launches and integrated marketing initiatives.
• Leverage customer insights, competitive intelligence, testing, and performance data to inform strategy development and continuous optimization.
• Monitor acquisition and lifecycle performance, test hypotheses, and refine strategies to improve efficiency, customer satisfaction, and retention.
• Work with our internal teams to ensure our messaging meets the needs of our target audience and achieves our business goals.
• Translate strategy into clear execution strategy readouts, briefs, and documentation to support consistent delivery across teams.
• Communicate the marketing strategy to our media agency and partners to ensure the marketing strategy tactics reach the correct audience at the right time. This is inclusive of all elements for seasonal and ongoing campaigns (i.e., direct mail, sales collateral).
• Model Midco’s mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
• Ensure customer privacy by adhering to Midco’s privacy guidelines while actively following Midco policies and procedures.
• Perform other duties as assigned.

Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

Required Qualifications:

• Bachelor’s degree with a focus in Marketing, Social Sciences, Business Administration, Strategy, or related field.
• Minimum 3 years or related relevant experience required in Marketing Strategy, Marketing, Consumer Insights, Product Marketing, or Advertising.
• Possess a working knowledge and understating of project management tools such as Workfront and the ability to effectively manage resources, track projects and tasks, report on progress and assist others in learning best practices.
• Proficiency with the Microsoft Office suite.
• Excellent written and verbal communication skills.

Work Environment:

• May need to sit or remain stationary extended periods of time.
• Extremely time-sensitive deadlines to meet customer demand.
• Employees may be required to work more than 40 hours per week.

Physical Demands:

• May occasionally be required to reach with hands and arms, stoop, kneel, or crouch.
• Heavy keyboard/mouse usage required with repetitive movements.
• Must remain at your desk or workstation for long periods of time.

Mental Demands:

• Strong analytical and critical‑thinking skills, with the ability to translate insights and performance data into clear, actionable strategic recommendations
• Complex decision‑making under time-sensitive conditions, requiring prioritization of initiatives that most effectively drive business objectives.
• Problem‑solving in ambiguous and evolving situations, including identifying friction points in the customer experience and testing hypotheses to improve outcomes.