Job Description

About TEKsystems and TEKsystems Global Services

We’re a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We’re a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We’re strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We’re building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

At TEKsystems, marketing is about understanding the customer — and being able to provide value across various digital touchpoints. We’re looking for a digital marketing strategist who is skilled at leveraging email marketing to connect with our B2B audience.

You’ll be responsible for TEKsystems’ email marketing campaigns, leveraging existing marketing content, customer data and insights to develop personalized segmented campaigns that increase engagement and drive business results. Our ideal candidate has deep Salesforce Marketing Cloud and Salesforce CRM experience. You’ll partner closely with other members of the marketing team as well as cross-functional stakeholders and technical partners to help bring our marketing efforts to life. The ideal candidate will be well versed in email marketing best practices, adept at identifying email objectives and able to stay on top of marketing trends. We’re searching for someone who is motivated to help TEKsystems grow in this area of our marketing mix and who can take the initiative to guide our overall strategy in this channel. This individual should be curious about the systems that affect our email marketing capabilities and be open to taking on new responsibilities in the email process to really own our email marketing landscape.

Responsibilities

Essential Functions:

• Day-to-day management of email campaigns including list building, template setup, editing, testing, deployment and reporting.
• Manage email workflow and deployments, working with multiple stakeholders for input on prioritization.
• Build email testing roadmap and drive test execution to support continuous improvement in campaigns.
• Develop email journeys to nurture our target audience and support TEKsystems’ lead generation campaigns.
• Report on KPI’s to key stakeholders and provide recommendations for content and delivery optimizations.
• Support quality assurance checkpoints into email campaigns.
• Help identify and develop new opportunities to increase engagement and traffic.
• Create, maintain and circulate an email deployment calendar.
• Uphold brand standards through close coordination and approval from creative and communications teams.
• Work with stakeholders through all rounds of proofing, changes and final deployment.
• Ensure campaigns render properly in various email clients on both mobile and desktop.
• Monitor and troubleshoot email deliverability issues.
• Explore and implement marketing automation tools available within SFMC and Salesforce CRM.
• Ability to leverage and segment audience data already available within Salesforce CRM and other channels to build targeted email marketing campaigns.
• Eager to lead our email marketing strategy and implement innovative ideas in-line with industry best practices.

• Serve as marketing team’s subject matter expert for Salesforce and Salesforce Marketing Cloud.
• Promotes a fun, supportive culture where ideas are welcomed.

Supervisory or Management Responsibilities:

• Manage one direct report position which is employed on a contract basis

Qualifications

Minimum Education/Abilities/Skills:

• Bachelor’s degree in marketing or related field or equivalent business experience.
• 3+ years email marketing and analytics experience.
• Experience with Salesforce CRM and Salesforce Marketing Cloud.
• Hands on experience with HTML and CSS.
• Strong collaboration and communication with peers, cross-functional teams and agency resources.
• Exceptional attention to detail with a proven ability to drive projects to successful completion.
• Excellent written communication and copywriting skills.
• Exhibit a growth mindset and can-do attitude.
• Familiarity with Litmus.
• Proficiency in marketing automation technology.
• Experience with email reputation tools.

Competencies:

• Quality as job one. Considers quality a priority over simply getting things done.
• Self-direction. Self-motivated and self-initiate new assignments and challenges, seeking out influencers and the knowledge they need to achieve their goals and progress to the next level.
• Fearless decision-making. Steps up and make decisions when it’s necessary. Not afraid to make a mistake to reach for innovative solutions.
• Skills development. Strong desire to consistently improve/expand skills to become even better. Grow personally to help the team and company grow.
• Desire for input. Seeks to understand what’s expected and secures regular feedback for motivation and develop new ideas/ways of working.
• Cool under pressure. Confidence to calmly analyze situations and solve problems, even when the deadline is quickly approaching. Know when to compromise and when to stand firm.
• Effective people skills. Values and understands how to nurture professional relationships, build bridges to expand organizational network.

Special Requirements:

• Some travel required.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.   To view the EEO is the law poster click here.   If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email hr@teksystems.com.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Compensation Band:$58,000 - $88,100. Bonus potential is $5,500.

City and County of San Francisco

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance and the California Fair Chance Act

City of LA

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and the California Fair Chance Act.