Job Description

Job Title: Marketing Strategist

Function: Commercial

Reports to: Marketing & PR Manager

Role Purpose: Developing and managing the company's marketing channels.

Location: Cairo, Egypt

Direct Reports:

• Content Specialist
• Social Media Moderation Supervisor

of the accountability:

• Create and implement comprehensive marketing plans aligned with business goals to drive brand awareness, customer engagement, and lead generation.
• Assist in setting strategic pillars for all social media content.
• Oversee all marketing activities, ensuring campaigns are aligned with brand strategy & guidelines and meet agreed-upon goals. And Serve as the primary liaison between the company and external agencies.
• Establish KPIs and performance metrics for marketing/production efforts managed by agencies.
• Monitor campaign results and generate insights to ensure that objectives are being met, adjusting where necessary.
• Capture and analyze the appropriate social data/metrics, insights and best practices, and then present the information.
• Manage the marketing budget, including allocating resources for various projects and campaigns handled to ensure cost-effective use of the marketing budget and maximizing return on investment (ROI).
• Conduct market research to stay informed about industry trends, competitor activities, and customer preferences, and adjust plans accordingly.
• Set up and optimize company pages within each social media platform.
• Monitor online activity across internal departments, company partners, and external content creators to ensure that anyone advertising the company's assets is following established guidelines and best-practice rules.
• Perform social media listening to stay up to date and identify opportunities to influence public perception.
• Strategize, plan, and oversee the creation of the company's social media calendar.
• Consolidate with the performance/growth specialist on campaign optimizations, retention & retargeting efforts, and ads spending.
• Ability to set guidelines for moderators and intervene during high-stakes public interactions.

Education: Bachelor's degree

Key Job Skills and Differentiating Competencies Required:

• Ability to understand the product and the customers need
• Project management & agency governance
• B2B & B2C communication skills
• Social media listening skills
• Performance marketing literacy
• Crisis communication & community management
• Data analysis and insights reporting
• Leadership and teamwork skills
• Willingness to learn
• Familiarity with all digital media platforms and their algorithms
• Familiarity with CRO, SEO, and GEO
• Familiarity with relevant AI marketing tools
• Good photography and videography eye
• Familiarity with photo and video editing software is a plus

Minimum Experience and Knowledge: 4 - 6 years out of which 2 - 3 years in a leadership position