Job Description

SmartBug Media is the full-service digital agency of choice for organizations looking tocreate resilient growth across the entire customer lifecycle, with a strong focus on theHubSpot ecosystem. From marketing to sales, revenue operations to customer success,and e-commerce to integration, SmartBug combines sound strategies and technology withtop talent to help clients set the course for continued success. Recognized globally,we've made the Inc. 5000 list seven times, the Adweek 100 four years running, and wonnumerous Comparably awards for our culture and leadership. We're not just HubSpot'shighest-rated partner worldwide but also a two-time HubSpot North AmericanPartner of the Year and proud Elite Partner. SmartBug is also a proud GooglePremier Partner.
The Marketing Strategist will report to the Sr. Director, Client Operations and act as thestrategic account lead, working with client executives to define goals and developstrategies that will achieve them. You are responsible for translating customer goals andneeds into strategic plans that span the customer lifecycle, while closely monitoringperformance and client health. You are the face of SmartBug and the first impression ofthe company to our customers, you should be adept at building relationships and trustwith senior-level clients.
To succeed in this role, you must be an engaged professional with unwaveringrequirements for providing an incredible customer experience, including strong clientcommunication and impactful client results.
Client Success○ Build and maintain strong relationships with clients; comfortabilityinteracting with C-Suite executives○ Lead the discovery and onboarding process for new clients and have astrong understanding of client goals, objectives and challenges○ Create the top-level strategy for your clients, working with otherdepartments to have those strategies expanded and implemented—youdrive the strategy with the client○ Act as the main point of contact and the face of SmartBug for your clients○ Address client feedback and concerns promptly○ Ensure your clients see SmartBug as an indispensable partner in theirgrowth, and that each receives a 5-star customer experience as measuredby being the highest-rated partner on the HubSpot partner directory—yourclients should be happy to be a reference○ Deliver consistent, world-class quality across all customer lifecyclestrategies and implementations (marketing, sales, customer success,operations)○ Have a strong understanding of strategic opportunities to expand retainerscope; identify and recommend additional and complementary services tohelp meet client needs and goals; provide scoping, quotes and strategicdirection for implementation○ Develop a deep understanding of clients' businesses, industries, andmarket challenges to tailor lifecycle strategies that effectively address theirspecific needs and drive mutual success○ Stay informed about the latest industry trends, market developments,competitive landscape, and HubSpot’s competitive position to ensure theclients’ strategies remain cutting-edge and effective○ You are responsible for being an expert in your clients’ industry such thatthey see you as a peer and trusted advisor
Strategy Development and Execution○ Develop value-based goals for our clients across the customer lifecycle○ Understanding of demand generation, sales and CRM, and customersuccess strategies and tactics listed below including the ability to identifygaps in the customer’s strategy, and oversee the development andexecution of tailored customer strategies to meet client goals, enhanceclient satisfaction, and drive revenue growth
Demand Generation: Ideal customer profiles, buyerpersonas, inbound marketing, content marketing andsyndication, conversion rate optimization, event marketing,social media, conversational marketing, influencermarketing, account-based marketing, lead nurturing, paidmedia; all features within HubSpot Marketing Hub andContent Hub—not just inbound marketing and/or HubSpotmethodology
Sales and CRM: Product knowledge, building rapport,analyzing customer needs, communicating with differentbuyer personas, contact management, account-basedmarketing and selling, sequences, lead qualification, leadrouting, pipeline management, pipeline automation, handlingobjections, prospecting, competitive analysis, presentationand sales training; all features within HubSpot CRM
Customer Success: Establishing strong customerrelationships, customer acquisition strategies, customerretention strategies, customer onboarding, customer loyalty,customer health metrics, customer feedback surveys, cross-sell and upsell strategies, customer lifetime value, serviceand support analytics; all features within HubSpot ServiceHub
○ Develop full customer lifecycle strategy for clients that meets their statedbusiness goals—demonstrating ROI for your clients should be your NorthStar○ Understanding of third-party tools and how they integrate with HubSpot forthe purposes of recommending strategies○ Understand how to optimize client’s HubSpot instances as well as executethe technology strategy in HubSpot○ Work with creatives to create and curate sales collateral, presentations,and other content pieces to support your clients’ sales processes
Reporting and Analytics○ Regularly assess and report on the impact of sales enablement andoperations efforts—remember, ROI is the North Star○ Use insights to optimize strategies and improve results○ Provide monthly reports, quarterly business reviews (QBRs), andadditional strategic recommendations based on a strong understanding ofperformance data
Leadership○ Directly manage and develop 1-2 Marketing Specialists—you areresponsible for their performance and their development
Delivery Process○ Monitor and manage campaign budgets and scope○ Track and meet effective billing rate (EBR) goals○ Work with internal SmartBug team to ensure quality work is delivered toclients○ Ensure you create and follow processes that result in differentiated clientresults and quality

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 6 years of experience in digital strategy.
• Experience in the Healthcare, Professional Services, SaaS, Education, Manufacturing, or Senior Living is a plus
• Proven experience with HubSpot and a deep understanding of the HubSpot ecosystem.
• Proven ability to lead and direct a team of professionals working on client accounts.
• Experience in setting and achieving annual and quarterly goals for clients.
• Demonstrated ability to build and maintain a positive and productive team spirit.
• Ability to deliver constructive and sometimes tough feedback to clients and internal SmartBug departments.
• Strong interpersonal skills and the ability to inspire and motivate a team.
• Demonstrated ability to ensure high client satisfaction, retention, and achieving sales, marketing, and ROI goals without sacrificing client goals and adhering to SmartBug values.
• Exceptional communication and presentation skills.
• High level of organization, attention to detail, and the ability to manage multiple
• priorities.
• Strong problem-solving capabilities and the ability to navigate complex challenges.
• High level of integrity, work ethic, and professionalism.
• Passion for client success and a commitment to delivering outstanding results.
• Experience working remotely in similar roles is strongly preferred.
• HubSpot essential certifications.