Job Description

Marketing Specialist(3-5Yrs with Pardot/Marketing Cloud Engagement Exp as mandatory)

Department: Marketing

Employment Type: Full Time

Location: Bengaluru

Description

As the Marketing Automation Specialist, you will support the execution of Infor's email campaigns and related marketing activities across our focused industries, contributing to global marketing programs. Working within Account Engagement (Pardot) and ON24, you will help build, deploy, and QA campaign deliverables - working closely with the Marketing Automation team to keep projects on track and catch issues before they go live.

You will collaborate with peers and stakeholders to balance corporate initiatives against day-to-day campaign work, applying your platform expertise from day one.

A Typical Day in the Life Includes

• Support multiple projects, prioritizing corporate initiative deliverables ahead of other assigned work based on due dates
• Build and execute email, landing page and webinar campaigns across global regions
• Import and manage marketing lists
• QA peers' email builds and webinar setups before deployment
• Troubleshoot platform issues as they arise
• Share post-send email metrics and insights with the requestor
• Take on ad hoc marketing projects as business needs require

Basic Qualifications

· Bachelor's degree in Marketing, Digital Marketing, or a related field.

· 3-5 years of experience in digital marketing, with exposure to campaign execution and marketing operations.

· Hands-on experience with a marketing automation platform, ideally Account Engagement (Pardot).

· Project management skills, including the ability to prioritize multiple tasks and manage deadlines in a fast-paced environment.

· Strong communication and collaboration skills, with the ability to build effective working relationships with peers and internal stakeholders.

· Detail-oriented and proactive, with the ability to identify process gaps as they arise

· Working knowledge of Microsoft Office, particularly Excel.

· Working knowledge of HTML, CSS, and core email and landing page development concepts

Preferred Qualifications

· Certified Account Engagement (Pardot) Specialist, or working toward certification.

· Familiarity with Salesforce, including navigating records and reports as they relate to marketing campaigns.

· Exposure to how data flows across marketing platforms, with an interest in understanding how upstream changes affect downstream reporting and results.