PolicyStreet

Marketing Specialist (SEO)

PolicyStreet  •  Kuala Lumpur, MY (Onsite)  •  1 month ago
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Job Description

PolicyStreet Group is a full-stack insurance technology (insurtech) group of companies providing digital insurance solutions to businesses and consumers across Asia and Australia.

The Group operates through multiple entities across its key markets and business lines, including its insurance distribution, embedded insurance, and reinsurance arms. It partners with over 40 insurance and takaful providers globally to deliver employee benefits and group insurance solutions, insurance aggregation services, and digital infrastructure that simplifies insurance.

PolicyStreet Group is backed by leading venture capital firms Altara Ventures and Gobi Partners, as well as sovereign wealth funds Khazanah Nasional Berhad and Cool Japan Fund. The Group serves over 10 million customers with more than US$10 billion in sum insured. It was featured in the Financial Times and Statista’s Top 500 High-Growth Companies Asia-Pacific 2026 list and named “Most Disruptive Insurtech in Malaysia” at the Insurance Asia News (IAN) Country Awards for Excellence 2025.

We are looking for experts in SEO or articles content writing to support and execute organic growth initiatives for the business. This role is execution-focused, but requires strong thinking ability — you will be expected to translate SEO strategy into high-quality content, optimization, and performance tracking.

WHAT YOU’LL DO:

  • Keyword Research & Optimization: Perform ongoing keyword research and identify opportunities based on search intent
  • Content & On-Page Optimization: Optimize, produce and publish thought leadership / insight-driven articles that matches search intent
  • Technical SEO Coordination: Able to identify SEO issues and collaborate with cross functional teams (Marketing, IT) to ensure technical SEO best practices.
  • Performance Tracking & Report : Track and report data to managers and provide insights and recommendations to improve performance.
  • Competitor Analysis: Analyze competitor content and keyword strategies and identify gaps and opportunities for growth
  • SEO Awareness: Develop and implement effective link-building strategies to increase domain authority.

Requirements

WHAT WE EXPECT OF YOU:

  • 2-3 years of experience in SEO / content relevant field.
  • Strong command of English & Bahasa Malaysia (written)
  • Proven ability to produce insightful/though-led articles
  • Able to work independently with minimal supervision
  • Familiar with:Google Search Console (GSC), GA4 (Organic tracking basics), Google Keyword Planner, Screaming Frog, SEMrush, Ahrefs.
  • Strong sense of ownership and attention to detail
PolicyStreet

About PolicyStreet

PolicyStreet is an insurance technology group of companies providing cutting-edge digital insurance solutions to businesses and consumers in Southeast Asia and Australia.

PolicyStreet works directly with over 40 life, general, and takaful providers globally to offer a comprehensive range of products and services, which includes but is not limited to embedded insurance, customised employee benefits, financial advisory and aggregation of insurance, as well as the development of digital solutions to make insurance purposeful & simple for businesses and consumers.

As a licensed Reinsurer, General Insurer and Takaful Operator by the Labuan Financial Services Authority (LFSA), an approved Financial Adviser and Islamic Financial Adviser by Bank Negara Malaysia (BNM), and a licensee of the Australian Financial Services License by the Australian Securities and Investments Commission (ASIC), PolicyStreet is able to underwrite, customise policies, and provide unbiased advice to its clients and partners worldwide.

PolicyStreet is backed by the Malaysian sovereign wealth fund, Khazanah Nasional Berhad, and serves over 5 million customers with over US$ 10 billion in sum insured. In 2024, PolicyStreet was recognised as "Fintech of the Year" at The Asset's Triple A Digital Awards and ranked as the second-highest Malaysian company in the "High-Growth Companies in Asia Pacific 2024" list by Statista and The Financial Times.

Industry
Finance & Insurance
Company Size
51-200 employees
Headquarters
Kuala Lumpur, MY
Year Founded
2016
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