Description
About Us
Since 1969, MoboTrex has been committed to providing advanced traffic management solutions to the Intelligent Transportation Systems (ITS) industry. Our forward-thinking founders understood the importance of smart mobility and how vital it would be to the future of our cities and economies.
Today, we remain a leader in the ITS industry, driving innovation that keeps communities moving safely and efficiently.
Primary Objective
The Marketing Specialist owns day-to-day marketing execution across all of our operating companies. This is a hands-on, AI-native generalist role: building and running campaigns in ActiveCampaign, maintaining websites in Duda across every entity, tracking inbound performance and lead flow, running our LinkedIn-led social presence, and producing the sales collateral our regional teams use every day. The right person treats AI tools as a daily co-worker and uses them to ship more, faster, with a smaller team than this scope would normally require.
Location: Remote (U.S.); preference for candidates near Davenport, IA / Denver, CO / Austin, TX
Travel: Minimal (<10%)
Requirements
Key Responsibilities:
Campaigns and Lead Generation
• Plan, build, deploy, and measure email campaigns, newsletters, and nurture sequences in ActiveCampaign across all entities.
• Maintain segmented contact lists, suppression rules, and automation workflows; keep data clean and deliverability healthy.
• Partner with sales on inbound lead routing, follow-up workflows, and reporting on campaign-sourced pipeline.
• Provide general marketing support to lead-generation activities across the business, including light backup for sales-led bid and opportunity tracking when needed.
Website and Digital Properties
• Own and maintain websites for all of our brands in the Duda CMS: content updates, page builds, forms, and publishing workflows.
• Coordinate with internal stakeholders and outside agencies on larger site changes, redesigns, and brand transitions.
• Ensure brand, navigation, and messaging consistency across the portfolio while respecting each entity’s positioning.
SEO, AEO, and Web Performance
• Manage on-page SEO and emerging AEO (answer-engine optimization) practices across all sites.
• Track and report on web traffic, conversions, inbound form submissions, and channel performance using analytics tools.
• Translate the data into a short, recurring read-out that tells leadership what’s working, what isn’t, and what to change.
Social Media
• Run our LinkedIn-led social presence: content calendar, posting, engagement, and reporting across the portfolio.
• Maintain a light, defensive presence on Facebook and X; no significant ongoing investment expected unless changes.
• Source and shape content from sales, product, and leadership voices into posts that use a professional expert tone.
Sales Collateral and Brand Assets
• Produce and maintain sales collateral: datasheets, one-pagers, sell sheets, decks, case studies, and event handouts.
• Keep templates, brand guidelines, and shared asset libraries current and easy for non-marketers to use.
• Drive consistent brand expression across all entities and customer touchpoints.
AI-Native Workflow
• Use AI tools (e.g. Claude) daily to increase productivity and quality: drafting, editing, summarizing, analyzing, and automating routine tasks.
• Identify and roll out workflow improvements that let a small marketing team punch well above its weight.
• Help raise AI fluency across the broader team by sharing patterns and prompts that work.
Qualifications
• Bachelor’s degree in marketing, Communications, Business, or related field preferred; equivalent practical experience with demonstrated success in digital marketing, campaign execution, content development, and marketing technology platforms will be considered.
• Demonstrated proficiency with marketing automation / email platforms (ActiveCampaign, HubSpot, Constant Contact, or equivalent).
• Working experience with a modern CMS; Duda experience is a strong plus.
• Comfortable with web analytics, SEO fundamentals, and reporting on channel performance.
• Strong writing and editing instincts; able to take a rough idea and ship a finished asset.
• Demonstrable, current use of AI tools (Claude Cowork, or similar) in a professional application, not just exposure.
• Self-directed; comfortable working remotely and supporting multiple business units with different audiences across several US time zones.
• B2B experience preferred; ITS / traffic / infrastructure / industrial distribution / DOT and contractor bidding experience is a plus but not required.
Success Metrics
• Campaign cadence and quality: campaigns launched on time, lists healthy, deliverability strong.
• Website health across all entities: content current, forms working, performance trending up.
• Inbound performance: traffic, conversions, and marketing-sourced leads delivered to sales.
• Collateral coverage: sales has what they need, when they need it, on-brand.
• Visible leverage from AI in throughput and quality of work shipped.
Physical Demands and Work Environment
• Onsite or remote, primarily desk-based work with extended computer use.
• Occasional travel for team meetings, trade shows, or user group events (typically less than 10%).
• Occasional lifting of up to 25 pounds when supporting on-site events.
MoboTrex provides the expertise for the best mobility and traffic solution for every customer, every day. We are the future of traffic and mobility.
With extensive experience solving traffic problems across the nation, the traffic experts at MoboTrex have the vision to transform your networks of signalized intersections.
From traffic signals to intersection control cabinets and monitoring systems to pedestrian crossings and more, MoboTrex keeps a mobile population moving forward with expert solutions and innovative products, including our Eagle flagship product line.
Mission: MoboTrex is driven to keep people safe, move traffic smoothly, and protect the environment by delivering traffic control expertise and innovative products.
